Indistractable: How to Control Your Attention and Choose Your Life

　　任教於史丹佛大學商學院、人類心理與行為學專家尼爾．艾歐Nir Eyal，以《鉤癮效應Hooked》一書，活用心理學領域對慣性的研究發現，提出企業如何創造出好產品的關鍵：讓使用者建立習慣，對你的產品與服務「上癮」。成為業界的權威經典。

　　五年之後，結合教學經驗、各方專家的回饋與長達十年的研究成果，尼爾．艾歐帶來讓人們期待的最新作品──為我們拆解現在充斥在我們生活的現象：「分心」！它令我們從眼前的理想目標分神、在人際相處中無法全心地面對對方，日復一日，分心拖慢了我們實現計畫的速度，更糟糕的是可能因此磨滅了曾經懷抱的目標。

　　而想要降低分心，關鍵不是要不要加入科技產品戒斷的行列，或採取任何神效的習慣建立計畫。一反我們的常識，尼爾．艾歐告訴我們：分心原來不是因為外界的事物，而源自我們內在！相同地，改變的力量也早已內建在我們身上！將我們內心的心理運作邏輯，解構為四個關鍵部分，並且凝鍊為可以運用在實務與日常生活的參考。想想如果你總是可以對自己信守承諾，完成那些暗暗下定決心一定要做到的事情，你將會蛻變成一個什麼樣的自己？跟隨本書學習如何「不分心」，你就如同擁有超能力！（文/博客來編譯）

＂Indistractable provides a framework that will deliver the focus you need to get results.＂ --James Clear, author of Atomic Habits

＂If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice.＂ --Jonathan Haidt, author of The Righteous Mind

NATIONAL BESTSELLER

WINNER OF THE OUTSTANDING WORKS OF LITERATURE (OWL) AWARD

INCLUDED IN THE TOP 5 BEST PERSONAL DEVELOPMENT BOOKS OF THE YEAR BY AUDIBLE

INCLUDED IN THE TOP 20 BEST BUSINESS AND LEADERSHIP BOOKS OF THE YEAR BY AMAZON

FEATURED IN THE AMAZON BOOK REVIEW NEWSLETTER, JANUARY 2020

GOODREADS BEST SCIENCE & TECHNOLOGY OF 2019 FINALIST

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.

What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become ＂indistractable?＂

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.

Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Inside, Eyal overturns conventional wisdom and reveals:

- Why distraction at work is a symptom of a dysfunctional company culture--and how to fix it
- What really drives human behavior and why ＂time management is pain management＂
- Why your relationships (and your sex life) depend on you becoming indistractable
- How to raise indistractable children in an increasingly distracting world

Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention--helping you live the life you really want.

作者簡介

　　Nir Eyal lectured at Stanford's Graduate School of Business and Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design user behavior.

　　His second book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us.

　　Nir writes, consults, and teaches about the intersection of psychology, technology, and business at NirAndFar.com and his writing has been featured in Harvard Business Review, TechCrunch, Time, The Week, Inc.,and Psychology Today.