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Messengers: Who We Listen To, Who We Don’t, And Why

Messengers: Who We Listen To, Who We Don’t, And Why

  • 定價:824
  • 優惠價:599
  • 優惠期限:2019年11月13日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

這個人滿嘴謊話,為什麼人人奉之真理?
這個人滿口實話,為什麼人人棄如敝屣?
 
  在這個時代,要獲取經實證的資訊絕非難事,但為何我們還是傾向聽取未被檢驗的狂妄言論,而非相信那些實事求是的專家意見?又為什麼我們會被諸如身高、財富,或是臉書照片等其他細節,左右我們對他人言論的觀感?
 
  在這個充滿不確定性、且事事模稜兩可的時代,發言者本身已經傳遞了某種訊息,我們很容易因為發言者是誰而對他們的言論有不同的看法,甚至,我們重視發言者的形象已經遠甚於他所發表的言論。
 
  兩位行為研究專家,帶我們了解發言者對於政治、經濟、地方社區乃至整個社會有多大的影響,更會帶我們認清這個時代惱人的現象,諸如:大家對假消息照單全收,毫不質疑;政要們滿口謊言,影響力依舊;一千七百萬位英國公民聽信一些自我膨脹的聲明就支持脫歐…
 
  那麼這些惱人現象是怎麼出現的呢?本書將一一細說,帶讀者了解為何我們會選擇相信這些不實的話語。是什麼關鍵的要素,讓我們更關注於訊息的「傳遞者」,而時而忽略了真正「被傳遞的訊息本身」?當資訊爆炸而真假難辨的現在,除了思辨訊息的內容,破除假消息,對於訊息的載體與傳遞者為何保持警覺,亦將幫助我們清晰的看見事實的全貌。(文/博客來編譯)
 
  A fascinating exploration of the powerful forces that shape who we choose to listen to and believe, why talented and qualified people are ignored, and how these "messengers" influence society.
 
  We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do details such as a person's height, relative wealth, or Facebook photo influence whether or not we trust what they are saying?
 
  In this revelatory book, Stephen Martin and Joseph Marks explain how in our uncertain and ambiguous world, the messenger is the message. We frequently fail to separate the idea being communicated from the person conveying it, they argue: the status or connectedness of the messenger become more important than the message itself.
 
  Through memorable storytelling, we see how messengers influence business, politics, local communities, and our broader society. And we come to understand the forces behind the most infuriating phenomena of our modern era: why fake news is so readily believed, how presidents can hawk misinformation and flagrant lies yet remain influential, and why 17 million UK citizens were convinced by the overconfident claims of a group of self-interested Brexit campaigners.
 
Review
 

  "In the age of fake news, understanding who we trust and why is essential to explaining everything from leadership to power to our daily relationships. With Messengers, Stephen Martin and Joseph Marks have given us the definitive book on the subject. Illuminating and entertaining, it helps us understand who we follow and why we follow them, in politics, business, and everyday life."―Sinan Aral, David Austin Professor of Management at MIT and author of the forthcoming The Hype Machine
 
  "Whenever we listen to a presentation, scroll through social media, or glance at the television, the question-Whom should we believe? -confronts us. Martin and Marks marshal an array of evidence to deliver a clear, compelling, and sometimes disturbing answer. Some books help us become better citizens. Others help us perform better at our jobs. This remarkable book somehow manages to do both. Messengers is an essential read for everyone."―Daniel H. Pink, author of When, Drive, and A Whole New Mind
 
  "A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!"―Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity
 
  "Engaging, informative, and entertaining. It will change the way you think about who you follow and take advice from."―Tali Sharot, University College London, author of The Optimism Bias and The Influential Mind
 
  "Messengers is a tour de force on this crucial topic. Thoroughly researched and timely, I can't think of any book that makes such a compelling case for the role and characteristics of the modern day messenger."―Robert Cialdini, author of Influence: The Psychology of Persuasion
 
  "Who do we believe, and why do we believe them? Messengers explains why we listen to the powerful-and sometimes the not so powerful-and what distinguishes the messengers we listen to from the ones we don't. A book that's as entertaining as it is timely and important."―Adam Alter, New York University, author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
 

作者介紹

Author
 
  Stephen Martin, the CEO of the consulting and training company Influence at Work, works with companies around the world. Based in London, he visits the United States frequently and in 2019 will lead a new executive education program in behavioral science at Columbia University Business School. He is also a guest lecturer on executive education programs at Harvard Business School, the London School of Economics, and the Judge Business School at Cambridge University,. He is the co-author of Yes! 50 Secrets from the Science of Persuasion, which has sold over a million copies internationally and been translated into 26 languages. Steve writes a regular business column, "Persuasion," for the British Airways inflight magazine and contributes to Harvard Business Review's prestigious 'Breakthrough Ideas for Business' list. Steve's work has been featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The New York Times, Wall Street Journal, Wired, The London Times, Sunday Telegraph, and the Guardian.
 
  Joseph Marks is an associate consultant with Influence at Work and a doctoral candidate working jointly at Massachusetts Institute of Technology and University College London. His research and studies have been published in both academic journals and The New York Times, Bloomberg and the Harvard Business Review.

 

詳細資料

  • ISBN:9781847942364
  • 規格:平裝 / 336頁 / 普通級 / 單色印刷 / 初版
  • 出版地:英國

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