Olympic Games: The Design

　　再也沒有比奧運會的美術設計，更複雜與更大的挑戰—每個國家的會場都有專屬的形象、國家精與國際趨勢。本套書深入奧運歷史核心，完整呈現奧運設計歷史，看設計，如何傳達國家理念與奧運的核心價值。完整蒐錄1896年至2020年東京奧運各範疇:品牌視覺、吉祥物、獎牌、制服、票卡、海報與紀念品，還有更多周邊商品。

　　兩大冊精裝附書盒，超過1500頁，精選6,000張圖像。內含58個章節，介紹奧運會驚奇的細節與故事；有系統的介紹奧運代表作品: 從平面設計、字型、時尚到產品設計。看一場奧運美學誕生的過程，不僅是奧運設計史與發展史，更是一部完整的品牌行銷與商業識別指南。

　　作者馬克思(Markus Osterwalder)擁有全世界最完整的奧運相關主題收藏。他同時也是位平面設計師，投身奧運歷史超過30年。2010年被指派為主導與設計由全球奧林匹克收藏家所發起的「奧林匹克紀念主題展」(Olympic Memorabilia Project)。

　

Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games? Each venue must have its own unique image that merges national spirit and international trends with the Olympic values of friendship, solidarity, and fairness. This title provides an in-depth overview of the history of the Games, centering visual design aspects for the first time: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs, and much more.

Markus Osterwalder presents approximately 6,000 illustrations on over 1,500 pages in two volumes, coming in a slipcase, with fifty-eight chapters that detail astonishing facts and stories about who created what and how. Three foldout sheets give an overview on key design topics from the birth of the Modern Games to the present. For each of the Games, the passionate Swiss collector has chosen comprehensive examples from all desigin fields that enable viewers and readers to fully grasp the design identity of the respective Games. In addition, this title also highlights extraordinarily exciting developments in the field of corporate identity and brand design.

Markus Osterwalder, Secretary General of the International Society of Olympic Historians, has one of the biggest Olympic ollections worldwide and is a renowned expert in the field. A graphic designer, Osterwalder has been devoted to the visual history of the Olympic Games for almost thirty years. He started to collect everything from and about the Olympic Games when he attended his first Games in Lillehammer 1994. Recently, he curated the exhibition "Olympic Langauage--Exploring the Look of the Games" at the Olympic Museum in Lausanne, Switzerland.