The Passion Economy : The New Rules for Thriving in the Twenty-First Century

　　當代經濟何以以熱情驅動？ 我們又如何共同邁向繁盛高峰？

　　我們多少都聽過中產階級要垮台了、工作要被機器人搶走了這類言論，然而NPR的Planet Money計劃的聯合創始人、紐約客雜誌獲獎者亞當•戴維森卻不這麼認為。事實上，21世紀的經濟範式創造了許多不同以往的賺錢方式，進而衍生嶄新的職涯走向，有更多讓我們探索好奇、施展抱負、擇我們所愛的工作機會。

　　會計師把自己身處的產業搞得天翻地覆、血汗工廠老闆的女兒為爭取更好的工作環境而抗爭、阿米西工匠視阿米西農夫的需求作業，藉由上述實例與最新的學術研究，戴維森為我們描繪出工作環境如何轉變至今，成為以熱忱為原動力的狀況。確實，在轉型的過程中，會導致思想斷層、困惑、甚至驚惶失措，但這通常是因為缺少理解所致。

　　戴維森在本書為我們統整了新型態經濟的常規，有了這些知識，我們得以理解如何憑藉著親密關係、洞察力、注意力、自動化，當然最不可少的，熱忱，來達到事業上的高峰。（文／博客來編譯）

各方盛讚

　　•「這是本關於如何充滿熱忱的生活（及工作）。」──《習慣的力量》作者查爾斯·杜海格

　　•「戴維森帶著記者的洞察力與小說家的感悟力踏遍全國，找出看似平凡卻破解當代經濟秘密的市井小民。讀了他們的故事，就可以了解打造成功事業的秘訣。」──《什麼時候是好時候》作者丹尼爾‧品克

　　•「藉由分享市井小民努力追夢的成功故事，亞當•戴維扭轉了如何在現實生活中的酣歌唱戲與看似不可原諒的後工業時代經濟取得成就的刻板印象。」──《紙牌屋》作者威廉·大衛·科漢

　　The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before.

　　Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson--one of our leading public voices on economic issues-- the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this--an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers--as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. In The Passion Economy, he delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms--intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

Review

　　"Davidson's case studies are excellent, but the heart of the book is a set of rules worthy of committing to memory. . . Fine inspiration for entrepreneurs that should be required reading in any business school curriculum.”—Kirkus (starred review)

　　“[Davidson’s] anecdotes are captivating with shrewd lessons on management, marketing, and strategy. . .  Readers with a start-up yen will find useful and inspiring insights here.”—Publishers Weekly

　　“The Passion Economy is exactly what everyone needs today: examples of how to thrive in an economy that can seem overwhelming, and crystal-clear explanations of how to succeed. The book is an enormously fun, exciting adventure story that takes us from the wineries of Napa to the laboratories of Google to far-off chocolate makers. This is the book about how to live (and work) a more passionate life.”—Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
 
　　"Adam Davidson is one of America’s most accomplished business journalists — and this book reminds us why.  With a reporter’s eye and a storyteller’s grace, he has traveled the country to find regular people who have cracked the code of the modern economy. Reading their stories will reveal the secrets of successful careers. It might even restore your faith in the American Dream."—Daniel H. Pink, author of When and Drive
 
　　“Move over Malcolm Gladwell. In The Passion Economy Adam Davidson upends the conventional thinking about how to succeed in our topsy-turvy, seemingly unforgiving post-industrial economy by sharing the stories of regular people who followed their dreams. You won't soon forget the wisdom Davidson conveys in these pages.”—William D. Cohan, author of House of Cards

　　“I love Adam Davidson’s book. This is the golden moment for the marriage of passion and excellence, a time for optimism, not pessimism. The opportunity to create great businesses you love and which your customers come to love lies around every corner. The heart of every economy is small enterprise, not large. We have waited a long time for this book, and brother does it deliver. Bravo!” —Tom Peters, author of The Excellence Dividend

Author

ADAM DAVIDSON

　　ADAM DAVIDSON is the cofounder of NPR's Planet Money podcast and a staff writer at The New Yorker, where he covers economics and business. Previously he was an economics writer for The New York Times Magazine. He has won many of journalism's most prestigious awards, including a Peabody for his coverage of the financial crisis.