Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

Devanathan Sudharshan is Professor Emeritus at the University of Kentucky’s Gatton College of Business and Economics where he held the James and Diane Stuckert BS/MBA Endowed Chair from 2011-2018 and served as Dean from 2003-2011. Prior to his positions at the University of Kentucky he was a Professor of Business Administration at the University of Illinois at Urbana-Champaign where he had also served as Associate Dean, Planning.