Strategic Communication for Startups and Entrepreneurs in China

Strategic Communication for Startups and Entrepreneurs in China

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  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

 

作者簡介

Linjuan Rita Menis an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations’ Organizational Communication Research Center.

Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.

Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.

 

詳細資料

  • ISBN:9780367222840
  • 規格:精裝 / 112頁 / 普通級 / 初版
  • 出版地:英國
 

商品公告訊息

  • POD商品訂購提醒

    本書為訂購後印製(POD)之商品,將於購買後進貨,約需等待30-40天,建議您單獨下單,謝謝耐心等候。

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