B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

B2B Digital Marketing Strategyis a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

Simon Hall is a marketing innovator with over 20 years’ experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. Hall is a Course Director with the Chartered Institute of Marketing (CIM), a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group’s (ICG) Global Thought Leader for B2B Marketing, and a member of the European CMO Council. He is the founder of NextGen Marketing Solutions and author of Innovative B2B Marketing, also published by Kogan Page.