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The Hype Machine: How Fake News and Social Media Disrupt Our Elections, Our Economy, and Our Lives

The Hype Machine: How Fake News and Social Media Disrupt Our Elections, Our Economy, and Our Lives

  • 作者: Aral, Sinan
  • 原文出版社:Currency
  • 出版日期:2020/09/15
  • 語言:英文
  • 定價:980
  • 優惠價:4399
  • 優惠期限:2020年11月08日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  本書是今年最重要的著作之一!如今,我們的人際關係、經濟與社會,仰賴數十億社群媒體網路,而無人比思南.艾瑞爾更了解其背後的運作。──艾瑞克‧布林優夫森,《第二次機器時代》共同作者
 
  關於我們如何使用社群媒體,以及社群媒體如何「使用」我們,本書了提供實用、內容紮實的分析。──柯克斯書評
 
  麻省理工學院教授思南.艾瑞爾不僅是研究社群媒體的頂尖專家,同時也具有企業家和投資人身分。身兼多職的他,視野宏觀,足以精闢分析社群媒體的利與弊,以及其如何影響我們的政治、經濟,乃至個人身心健康。
 
  艾瑞爾深入探索社群網路,揭示出社群媒體的觸手,已經觸及、影響我們的無數抉擇,進而讓俄羅斯駭客、品牌行銷等想要主宰我們行為與思想的人,藉相關科技得其所願,這也是為何艾瑞爾指出,總統大選、商業行為、和誰約會甚至是你我的健康,都與社群網路息息相關。
 
  Twitter、Facebook何以因網路而有巨幅成長?神經科學如何解釋社群網路對我們大腦造成的影響?假新聞到底會造成什麼後果?社群排名對我們的生活造成了什麼改變?社群網路如此盛行,我們的孩子該如何自處?本書更進一步針對這些與我們切身相關的問題,找出解答。
 
  無庸置疑,社群科技重新形塑了我們的生活,那麼我們該如何應對,而非只是隨波逐流、任人擺佈,就讓這本書告訴你!(文/博客來編譯)
 

  A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond
 
  “The most important book of the year . . . a lively, engaging masterpiece.”—Erik Brynjolfsson, bestselling co-author of The Second Machine Age
 
  MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. 
 
  Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.
 
  In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

 

作者介紹

Sinan Aral is the David Austin Professor of Management, Professor in the Institute for Data, Systems and Society, and former chair of the Marketing Department at MIT, where he co-leads the Initiative on the Digital Economy and directs the Social Analytics Lab. He is also an active entrepreneur and venture capitalist who has served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among others. His team’s findings on how lies are spread farther, faster, and more broadly than the truth made the cover of Science magazine, and his blueprint for addressing election manipulation, also published in Science, landed him on Morning Joe, Velshi & Rhule, CNN, and Yahoo Finance.

 

詳細資料

  • ISBN:9780525574514
  • 規格:精裝 / 320頁 / 普通級 / 初版
  • 出版地:美國

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