Zconomy: How Gen Z Will Change the Future of Business--And What to Do about It

　　世代動力學中心(Center for Generational Kinetics)共同創辦人Jason Dorsey與Denise Villa，對Z世代(1996年至2012年出生)群體的特徵，進行了全面性的分析。

　　Z世代佔美國人口的四分之一，佔所有消費者的40％，如今，此世代即將成為未來消費力與勞動力的主要來源。本書提供了理解Z世代的視角，他們如何賺錢、省錢和消費；品牌對他們的重要性；公司要如何制訂吸引Z世代客戶的策略；還有關於人力資源開發的新發現，要如何招募、雇用且發展這一世代的最大潛力。如果現今的高階管理者願意了解、並嘗試為這個世代做出調整，那麼Z世代將為企業帶來巨大的商機。

　　無論是需要吸引新世代消費者的企業，或者即將與新世代共事的主管們，這絕對是你必須要知道的未來潛向群體特徵，就從現在開始向未來佈局！(文/博客來編譯)

　　The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.

　　Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

　　The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct.  Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z.

　　Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.

　　In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?

　　This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.