Hilde Francq is a trend and color watcher. Her company, Francq Colors, gives clients creative but also specific advice about trends and colours. Hilde is a member of the Color Marketing Group, an international organisation of color specialists. She knows better than anyone that colors and trends are essential when marketing a product. Hilde helps international customers from various sectors to choose the right colors, materials, textures, patterns and shapes for their products. These receive a place within the storytelling of every brand. Hilde also gives trend lectures both at home and abroad.