Data Literacy: Analyze Effectively, Make Better Decisions and Succeed with Data

In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.

It is not enough for a business to have the best data if those using it don’t understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.

With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the ’language of data’ in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.

Jordan Morrow is Global Head of Data Literacy for Qlik and has built one of the world’s first data literacy programs. He is Chair of the Advisory Board for The Data Literacy Project, a global community which aims to spark discussion and develop the tools needed for a data literate society. He has spoken at the United Nations about building their own data strategy and skills and was included in the 2019 DataIQ 100 power list of influential data and analytics practitioners. He is based in Utah, USA.