Logical Creative Thinking Methods

Logical Creative Thinking Methods

  • 作者: Ding, Min
  • 原文出版社:Routledge
  • 出版日期:2020/05/05
  • 語言:英文
  • 定價:2749

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內容簡介

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.

In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges.

Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

 

作者簡介

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton School of Business, University of Pennsylvania, USA, and his Ph.D. in Molecular, Cellular, and Developmental Biology from Ohio State University, USA.

 

詳細資料

  • ISBN:9780367862220
  • 規格:平裝 / 218頁 / 普通級 / 初版
  • 出版地:英國
 

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    本書為訂購後印製(POD)之商品,將於購買後進貨,約需等待30-40天,建議您單獨下單,謝謝耐心等候。

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