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Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation

Upstream Marketing: Transform Your Business Using the Principles of Insight, Identity, and Innovation

  • 定價:873
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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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作者簡介

Tim Koelzer brings broad and deep professional experience in helping companies establish and strategically extend brands through brand building, new product development, and marketing strategy development. Tim has worked in a variety of industries, including life sciences, technology services, the Internet, retail, food/packaged goods, apparel, financial services, telecommunications, insurance, and home services.

Tim serves as EquiBrand’s managing director and leads client engagements. Prior to EquiBrand, Tim was a Director in Prophet’s San Francisco office, where he collaborated with Dr. David Aaker, an international branding expert. Before Prophet, Tim worked at The Cambridge Group and Kuczmarski & Associates, two mid-sized consulting firms focused on growth strategies, and he has also worked as a consultant in Andersen Consulting’s Strategic Services practice. Tim began his career in the advertising industry, in both account management and media planning.

Throughout his consulting career, Tim has had the opportunity to lead marketing strategy engagements across a variety of blue-chip brands and businesses, including Allstate, Boston Scientific, Chevron, Edwards, Farmers, Highmark, Honda, Hyundai, Incapital, Intel, IBM, KFC, Kraft, Mellon, People/Time, Inc., S.C. Johnson, Sears, Stryker, VF Corporation and The Walt Disney Company, among others. Tim received a BA from Michigan State University and an MBA from the J. L. Kellogg Graduate School of Management at Northwestern University. Tim has guest lectured at both the J.L. Kellogg Graduate School and the University of Chicago’s Graduate School of Business. Tim has also conducted marketing training for the American Management Association and American Marketing Association and is a frequent speaker at industry conferences.


Kristin Kurth has an accomplished career in marketing, brand building, communications and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, healthcare, financial services, biotech, technology, real estate, publishing, and hospitality.

Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO, on packaged goods businesses. She spent the majority of her career at Ogilvy & Mather, where she ran the NutraSweet business, and was a Senior Partner/Worldwide Management Supervisor, in charge of the Wilson Sporting Goods business globally, with key emphasis on the U.S., Germany, Great Britain and Japan.

Kristin founded EquiBrand Consulting in 1998, helping clients from startups to Fortune 100 companies strategize, plan and launch integrated brandbuilding initiatives. She has developed an extensive ecosystem of brandbuilding partners across research, graphic design, website development, digital marketing, social media, public relations and advertising - who contribute to EquiBrand engagements as needed. Kristin has a BBA from The University of Michigan and an MBA from The University of Chicago, with specialization in marketing, finance and economics. She has guest lectured at the top MBA programs, including Stanford, Haas at UC Berkeley, Kellogg and The University of Chicago. She has been an adjunct professor of marketing in the undergrad and graduate programs of the School of Economics and Business at St. Mary’s College. She has also conducted seminars on branding and strategic marketing for the American Marketing Association. Kristin is also a certified practitioner of the Myers-Briggs Type Indicator(R)(MBTI) assessment tool and uses this in training and team development workshops.

 

詳細資料

  • ISBN:9781626347519
  • 規格:精裝 / 284頁 / 普通級 / 初版
  • 出版地:美國

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