Madeleine Shaw is an award-winning social entrepreneur with more than 25 years of experience launching both for- and non-profit ventures with a social change agenda at their heart. At age 25 she founded Aisle (previously Lunapads), whose groundbreaking sustainable menstrual care products are sold in more than 40 countries worldwide. Shaw went on to establish United Girls of the World Society, a charity, and G Day, a national rite of passage celebration series for adolescent girls, and Nestworks, a family-friendly co-working community. She lives near Vancouver, BC, with her husband and daughter.