　　本書是今年最重要的著作之一！如今，我們的人際關係、經濟與社會，仰賴數十億社群媒體網路，而無人比思南．艾瑞爾更了解其背後的運作。──艾瑞克‧布林優夫森，《第二次機器時代》共同作者

　　關於我們如何使用社群媒體，以及社群媒體如何「使用」我們，本書了提供實用、內容紮實的分析。──柯克斯書評

　　麻省理工學院教授思南．艾瑞爾不僅是研究社群媒體的頂尖專家，同時也具有企業家和投資人身分。身兼多職的他，視野宏觀，足以精闢分析社群媒體的利與弊，以及其如何影響我們的政治、經濟，乃至個人身心健康。

　　艾瑞爾深入探索社群網路，揭示出社群媒體的觸手，已經觸及、影響我們的無數抉擇，進而讓俄羅斯駭客、品牌行銷等想要主宰我們行為與思想的人，藉相關科技得其所願，這也是為何艾瑞爾指出，總統大選、商業行為、和誰約會甚至是你我的健康，都與社群網路息息相關。

　　Twitter、Facebook何以因網路而有巨幅成長？神經科學如何解釋社群網路對我們大腦造成的影響？假新聞到底會造成什麼後果？社群排名對我們的生活造成了什麼改變？社群網路如此盛行，我們的孩子該如何自處？本書更進一步針對這些與我們切身相關的問題，找出解答。

　　無庸置疑，社群科技重新形塑了我們的生活，那麼我們該如何應對，而非只是隨波逐流、任人擺佈，就讓這本書告訴你！(文/博客來編譯)

　　In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

　　Why does fake news spread faster than the truth?

　　Do products and ideas become popular because they are good or because they are rated highly online?

　　How does influence actually work and what does it mean to be influential?

　　Which strategies and tactics can help businesses survive and thrive in the New Social Age?

　　Human beings have always been a social species. We’ve been communicating and co-operating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

　　Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.

　　This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.