Designing for Equity: How to Communicate, Design, and Manage for Equity

A fast and engaging read, Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles.

Even the most passionate advocates for diversity, equity, and inclusion have been known to treat equity as the middle child--the concept they skip over to get to the warm, fuzzy feelings of inclusion. But Minal Bopaiah shows throughout this book that equity is critical if organizations really want to leverage differences for greater impact.

Equity allows leaders to create organizations where employees can contribute their unique strengths and collaborate better with peers. Bopaiah explains how leaders can effectively raise awareness of systemic bias and craft new policies that lead to better outcomes and lasting behavioral changes. This book is rich in real-world examples, such as managing partners at a consulting firm who learn to retell their personal stories of success by crediting their systemic advantages and news managers at NPR who redesign their processes to support greater diversity among news sources. This slender book expands DEI past human resources initiatives and shows how leaders can embed equity into core business functions like marketing and communications.

Filled with humor, heart, and pragmatism, Equity is a guidebook for change, answering the question of how that so many leaders are asking today.

Minal Bopaiah is the founder of Brevity & Wit, a strategy + design firm that helps organizations achieve the change they wish to see in the world through a unique approach that combines human-centered design, the psychology of behavior change, and the principles of diversity, equity, and inclusion. Minal’s previous nonprofit work includes being an educational content specialist for Sesame Workshop, the nonprofit behind Sesame Street, and a press intern for Doctors Without Borders. Her for-profit experience includes being the Executive Editor of Subscription Insider, an online business publication for which she single-handedly generated ＄200,000 in annual revenues.