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Power Play: Tesla, Elon Musk, and the Bet of the Century

Power Play: Tesla, Elon Musk, and the Bet of the Century

  • 作者: Tim Higgins
  • 原文出版社:Doubleday
  • 出版日期:2021/08/03
  • 語言:英文
  • 定價:665
  • 優惠價:499
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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  一群企圖打造出電動車的夢想家
  一個妄想攻進難以撼動的汽車產業的新創公司
  一位本身就是公司最大危機的CEO
  一場時間與資金的豪賭
  結果是……大獲全勝!?
 
  馬斯克無疑是矽谷最具爭議性的人物之一。有些人認為他是個充滿遠見的天才人物,有些人卻視他為善變的商人。他脫軌的言行經常躍上新聞版面,甚至引發特斯拉市值大幅震盪。而在他建構將人腦與電腦相連的「腦機介面」、殖民外星球等令人瞠目結舌的野心之外,馬斯克最大膽的願景,卻是最貼近地面的一種:電動車。
 
  當特斯拉於2003年創立,「電動車」仍是相當新穎的嘗試,一個多世紀以來,汽車製造商紛紛投入資金進行研究,卻都以失敗告終。但當大多數人只看見失敗,有一小群矽谷工程師與企業家,卻在其中看見了發展的潛力:這個世界已經準備好迎接升級版的代步工具。他們因此站出來挑戰全世界最巨大、最嚇人的競爭對手,企圖製造出速度更快、外型更吸引人、行駛更平穩順暢,且能源更乾淨的汽車。
 
  但就像在業界流傳的一句老話:想在這行賺小錢,就得先砸入大錢。面對瘋狂的燒錢速度,在競爭對手圍攻、投資人施壓、內部人士告密的牽制之下,特斯拉因此進入地獄般的十五年。而在重重挑戰之中,馬斯克本人更是經常成為特斯拉本身最大的威脅,他的舉止多次將公司推向崩潰邊緣。究竟這個讓支持者崇拜不已,同時也受到許多人嘲諷的爭議人物,是受到打壓的劣勢者、跳脫傳統形象的英雄,還是騙子?或者三者皆是?
 
  華爾街日報記者提姆.希金斯,在本書中精彩描繪出特斯拉崛起的故事:充斥連環事故、控制權爭奪戰等危機,以及看似最不可能發生的結果──成功。這部高潮迭起、引人入勝的作品,帶我們看見一群創新者如何克服重重難關,並改寫了未來。(文/博客來編譯)

  The outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins

  Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

  When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

  But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

  Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.

 

詳細資料

  • ISBN:9780385547475
  • 規格:平裝 / 400頁 / 23.5 x 15.6 x 2 cm / 普通級 / 單色印刷 / 初版
  • 出版地:美國

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