★日本戰後新形式藝術「平面設計」—日本民族創造力與傳統美學新境界
★當代日本平面海報設計最完整專書
★從無印良品藝術總監原研哉,到日本現代平面設計奠基人龜倉雄策
★集結85位平面設計大師,756張海報作品
本書完整呈現日本最經典的平面海報設計:從1964年東京奧運會、三宅一生商標、大阪世博會、泛太平洋設計研討會的官方海報,到2021年東京奧運會,這半世紀以來日本平面設計發展的趨勢和美學轉變。
收錄作品出自多位跨時代經典大師之手,包括:日本平面設計大師及無印良品藝術總監原研哉、日本現代平面設計重要奠基人龜倉雄策、跨領域視覺設計鬼才野田凪及松永真。
日本在第二次世界大戰之後,經歷了一段大蕭條、後軍國主義和後專制時期,直到50年代中期,當代海報設計開始出現新風貌。當時受到海外文化的刺激與推動,出現嶄新的詮釋方式。傳統主題和色彩也以不同以往的手法,與現代元素交融。
「平面設計」是日本戰後盛行的表現形式潮流中,脫穎而出的寶貴工具。這種新形式藝術,將日本民族創造力和傳統美學推升到另一個新境界。
The best of Japanese graphic poster design, from the 1964 Tokyo Olympics to the Issey Miyake logo
This book brings together the best of Japanese graphic poster design―from the 1964 Tokyo Olympics to the creation of the Issey Miyake logo, and from the Osaka Expo to the official poster for the Pan-Pacific Design Congress. Japanese contemporary posters are considered to have started in the mid-’50s, after World War II and following a period of depression, post-militarism and post-autarchy. This new expressive mode was fueled by stimuli from abroad, but it was also a chance to reinterpret traditional themes and colors, bringing them into modernity in refreshing and fruitful ways. In the maze of expressive forms that flourished in Japan during the postwar period, graphic design stands out as a precious tool for following the thread of national creativity and the intense permanence of traditional aesthetic sensibility through these new forms.
Over half a century after the inception of graphics and with the coming Olympic Games taking place in 2021, this volume takes a wide view of the trends and aesthetic shifts that can be traced in the development of graphic design in Japan. Contemporary Japanese Posters includes 85 graphic designers and 756 posters. It is the most complete volume on the subject in any language.