丹尼爾．康納曼思考決策雙書 Thinking, Fast and Slow & Noise

　　雙書套組內含：
 
　　1)Thinking, Fast and Slow 快思慢想

　　不能錯過的「思考聖經」！知名心理學家、諾貝爾經濟學獎得主丹尼爾．康納曼，帶領我們踏上探索大腦思考運作的精彩旅程，解析兩套影響人類思維方式至深的系統。
 
　　2)Noise: A Flaw in Human Judgment 雜訊：人類判斷的缺陷

　　丹尼爾．康納曼聯手商學院教授席波尼、法律學者桑思坦，在本書中解析人們在下決定時，為什麼、又是如何受到雜訊影響，並提出實用解方，讓人們可以減輕雜訊和偏見所帶來的影響，做出更好的決定。

　　1)Thinking, Fast and Slow
 
　　Major New York Times bestseller
　　Winner of the National Academy of Sciences Best Book Award in 2012
　　Selected by the New York Times Book Review as one of the ten best books of 2011
　　A Globe and Mail Best Books of the Year 2011 Title
　　One of The Economist's 2011 Books of the Year
　　One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
　　2013 Presidential Medal of Freedom Recipient
　　Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That 　　Changed Our Minds

　　In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

　　System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

　　Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
 
 
　　2)Noise: A Flaw in Human Judgment
 
　　From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones--"a tour de force” (New York Times). 

　　Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.
 
　　In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
 
　　Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.