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The Metaverse: And How It Will Revolutionize Everything

The Metaverse: And How It Will Revolutionize Everything

  • 作者: Ball, Matthew
  • 原文出版社:Liveright Publishing Corporation
  • 出版日期:2022/07/19
  • 語言:英文
  • 定價:1050
  • 優惠價:66693
  • 優惠期限:2022年08月31日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

全面解析元宇宙:「它」是什麼?如何打造?又會對我們產生什麼影響?
 
  「馬修.鮑爾的文章長久以來定義、分析、啟發了元宇宙的發展。他的作品是理解這個新領域的策略、技術、哲學基礎,一部易懂且重要的指南。」──提姆.史威尼(Tim Sweeney),Epic Games創辦人、CEO
 
  數十年以來,僅出現在科幻小說和電玩遊戲中的「元宇宙」概念,如今蓄勢待發,準備全面顛覆各產業,包含金融、醫療保健、教育、消費性商品、都市計畫,甚至是我們交友的方式,都將因此發生劇烈變化。
 
  該領域的重要研究者、前亞馬遜製作公司全球策略總監馬修.鮑爾,長期撰文探討相關技術,在這部作品中,鮑爾帶我們踏上一探未來網路世界的驚奇之旅,他點出許多早已存在的元宇宙原型,例如Fortnite、Minecraft、Roblox等線上遊戲,並闡述了元宇宙的概念及技術,以及要實現這個未來世界,所需要的重大突破。他在本書中提到管理層面可能面臨的挑戰,探索Web3、區塊鏈、NFT所扮演的角色,預測元宇宙時代的贏家,更進一步檢視了元宇宙廣闊的應用可能。
 
  很快地,我們與網路世界之間,將不再是一個螢幕的距離,而是全面被其所包圍、環繞,無論是工作或休閒,生活的許多部分都將轉移到元宇宙世界中進行。本書深入探討經常被誤解的元宇宙概念,並預示了其將帶來的新商機,以及對社會的重大影響。(文/博客來編譯)

  “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.”
―Tim Sweeney, founder and CEO of Epic Games

  “This book feels like a rare achievement―a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.”
―Derek Thompson, Atlantic staff writer and national best-selling author of Hit Makers

  From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us.


  The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

  But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

  Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it―and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications.

  The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value―and the radical reshaping of society.

 

詳細資料

  • ISBN:9781324092032
  • 規格:精裝 / 95頁 / 普通級 / 初版
  • 出版地:美國

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