Build: An Unorthodox Guide to Making Things Worth Making

 
　　曾帶領團隊研發iPod、iPhone、Nest智能恆溫器的東尼．法戴爾，在矽谷闖蕩超過30年，不僅擁有任職於全球頂尖企業的經歷，更一路在職涯中累積了領導、設計、決策等經驗。
　
　　這便是這本著作要提供給讀者的一切：一位擁有豐富經驗的大師級人物，給職場人/創業家的精闢建言與指引。
 
　　書中收錄豐富的真實案例、實用建議，以及法戴爾對20世紀最具影響力的產品和人物的見解，無論是剛進職場的新鮮人、或正在思考公司未來的CEO，都能透過本書獲得事業大躍進。
 
　　全書以法戴爾職涯中的重要里程碑為時間軸線，從產品設計師、團隊領導者到Nest Lab創辦人的個人旅程，法戴爾以自身經驗，引導各個階段的讀者反思眼前的難題，例如：獲得創業資金的途徑、辭職與否的考量模式，或與豬隊友同事過招的方法等等。
 
　　法戴爾與矽谷傳奇人物坎貝爾、賈伯斯共同開闢了成功之路，但法戴爾並沒有遵循「從無到有才能創造出偉大的東西」這個矽谷信條。做為一個不斷開發劃時代產品的矚目人物，他在本書中卻出乎意料地，並非提供新潮得讓人難以接受的想法，而是給出真正實用的建言，因為他相信人性不會改變，無須創造全新的領導和管理模式，重點在於你打造了什麼產品。而他在這本書準備好要幫助每位讀者，將心力投注在真正有必要、有價值的事物上。(文/博客來編譯)

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work--from young grads navigating their first jobs to CEOs deciding whether to sell their company--Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now--how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage--just what you make.

And Tony’s ready to help everyone make things worth making.

東尼．法戴爾（Tony Fadell）
 
　　法戴爾30年矽谷職涯始於開發手持裝置軟硬體的公司General Magic，他接著參與iPod和iPhone研發設計工作，在離開蘋果電腦後創立了Nest Lab。他曾獲得300多項專利，現在帶領投資顧問公司Future Shape，指導正在改變世界的新世代創業公司。