Jim Ewing worked in industry for over thirty years articulating design, learning, and transformation as one whole rather than three separate endeavours. His suite of practices arose from guiding individuals and their tribes through intense, inner and outer driven change, as they reinvented themselves and their work. Jim’s early career as a systems engineer and rocket scientist left the marks of efficiency. His practices assist the upside by materially reducing the downside of wasted angst, time and resources as people confront, resist and get to grips with the change of their minds.