Hospitality Management: International Introduction

Hospitality Management: International Introduction

  • 作者: Hudson, Simon
  • 原文出版社:Routledge
  • 出版日期:2025/02/13
  • 語言:英文
  • 定價:11400

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期38006期0利率每期1900
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today’s hospitality marketplace.

This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include:

  • Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability.
  • Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world - each chapter includes two case studies, with questions to encourage further analysis and discussion.
  • Each chapter contains ’Industry Voices’ and ’Technology in Practice’ boxes, detailed reference lists, and links to relevant websites and videos.
  • The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos.

This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.

 

作者簡介

Simon Hudson is a Professor at the University of South Carolina. He received his MBA from the California State University and his doctoral degree in consumer behavior from the University of Surrey in the UK. Hudson is an internationally recognized tourism and hospitality expert who has written books on tourism marketing, golf tourism, the international ski industry, sports and adventure tourism, and customer service. Prior to moving to South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Aruba, Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Hudson has also taught four times on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.

 

詳細資料

  • ISBN:9781032618890
  • 規格:精裝 / 480頁 / 普通級 / 初版
  • 出版地:美國

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