Aristotle’s Guide to Self-Persuasion How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

 
　　「修辭學」聽起來專業艱深，不實用？您可能誤會了！
　　 泰勒斯創作的流行音樂，為何能風靡全球？
　　 為什麼政治人物、一流大企業、常春藤名校，都要鍛鍊修辭學技巧？
 
　　善用修辭，就是精進溝通的途徑！暢銷書《說理》（Thanks for Arguing）作者傑伊．海因里希斯（Jay Heinrichs）在新書中，要帶讀者們搞定世界上最難應對、最需要溝通的對象，那就是——我們自己！無論是正面臨人生困境、想戒除某個長期以來的壞習慣、試圖朝著目標邁進，都必須堅持下去，才能將負面局勢轉化為機會，而在這個過程中，我們需要強大的「自我說服力」，幫自己加油打氣。這本書將帶著我們鍛鍊修辭學技巧，時時激勵、領導自己。
 
　　修辭學曾是精英教育的核心技能之一，亞歷山大大帝、莎士比亞、馬丁·路德·金恩等歷史人物，藉語言和文字的力量，建立偉大的帝國、創作不朽的文學作品、鼓舞民主運動。本書作者是美國知名修辭學者，曾擔任財星500大企業、常春藤盟校、NASA和五角大廈的講者，擅長以歷史、軼聞及流行文化作為素材，以西方修辭學為基礎，梳理出一套成功的思維模式。在新書中，我們將讀到亞里斯多德、西塞羅等哲學思想家，及當代指標性人物：前英國首相邱吉爾、超級英雄鋼鐵人、流行天后泰勒斯……各界典範的人生故事，領會正向言語對思維與成就的強大影響力。《亞里斯多德自我說服指南》也將幫助讀者掌握自我對話的技巧，啟動積極向上的秘密武器，運用語言的強大力量，成就最成功的自己。(文/博客來編譯)

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing

　　Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been tested for more than three thousand years. In Aristotle's Guide to Self-Persuasion, Heinrichs helps readers persuade their most difficult audiences—themselves—by using techniques invented by the likes of Aristotle and Cicero and deployed by our culture’s most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones.

　　Heinrichs brings in examples from history and pop culture—Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie—to illustrate the concepts. But the core of the book tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?

　　Filled with entertaining and scienctific studies that showcase the power of what language can do for you, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife in New Hampshire.