Studying Business at University: The Survival Guide

Taking a business degree at university - whether it is in management, marketing, operations management, finance, accounting, economics or another subject - is a fulfilling and rewarding experience. But how can you know, before you choose your subject, what it will be like? How is it possible to make an informed decision?

Look no further. Studying Business at University provides new and prospective undergraduates with a concise and easy-to-read insight into what life is like as a business student today. This student-friendly book, written in the style of an email dialogue between two students, informs and reassures the new business student who is seeking advice on how to get the most out of their degree experience and covers the whole degree from application to graduation - and beyond. Covering questions of employability, work placements, job interviews and emerging concerns such as the use of Artificial Intelligence (AI) in research and essays, this book is an up-to-date window on the modern student experience.

Ideal for final-year college students who are choosing their degree subject as well as undergraduates and international students who are actively navigating their way through their business degree course, this book will also be a helpful reference for lecturers who want to give their students as much support as possible as they learn to balance the demands of academia with the pressures of the real world.

Andreas Giazitzoglu is Senior Lecturer and Associate Professor in the Sociology of Entrepreneurship and Organisations at Newcastle University Business School (UK).