Women Fit to Lead

When Fernwood Fitness founder Diana Williams opened a small female-only gym in Bendigo, she never dreamed it would become the iconic Australian brand it is today, helping thousands of women improve their health, fitness, and wellbeing.

But she didn’t do it alone.

Behind every Fernwood club is a strong, intelligent, business-savvy woman who fell in love with the brand and its mission to empower women to shine.

Women Fit to Lead offers a candid glimpse into the lives of Fernwood’s passionate club owners - true leaders in business and in life. Experience all the laughter, tears, challenges, and triumphs that come with running a thriving business. Be inspired by the female leaders who make each Fernwood club a welcoming space for all women. Learn exactly why Fernwood has been a beloved national brand for over three decades.

Fernwood’s fit female leaders live to empower women to become the best versions of themselves and succeed in all they do. Insightful, inspirational, moving - Women Fit to Lead is a trove of wisdom, knowledge, and lived experiences.

Now it’s your time to shine.