Global Strategy: A Market Creation Approach

Global Strategy: A Market Creation Approach

  • 定價:7968

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期26566期0利率每期1328
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
  • 分享
 

內容簡介

Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

 

作者簡介

Sali Li is a Professor and Distinguished Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. Professor Li teaches Global Strategy and Negotiation courses in the MBA, PhD, and Executive Education programs and has received several teaching awards. Professor Li′s current work explores how digital platform ecosystems innovate, iterate, and internationalize. His work has been published or is forthcoming in: the Academy of Management Review, Harvard Business Review, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Strategic Management Journal, etc. His research on the internationalization of digital innovation was awarded the Rugman Prize by the Academy of International Business. Professor Li’s research has also won the Lazardis Award for the Journal of Business Venturing’s Best Paper of the Year in 2020, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management. In addition, he also serves as a consulting editor at the Journal of International Business Studies, and an associate editor of the Journal of World Business.

Noman Shaheer is a senior Assistant Professor in international business discipline at the University of Sydney. He received his PhD in international business from Darla Moore School of Business, University of South Carolina and. His dissertation was on the topic of internationalization of digital innovation, which won two of the most prominent dissertation awards in the field of international business, Buckley & Casson AIB Dissertation Award and AOM International Management Division Dissertation Award. His research on digital internationalization has been published in some of the most prominent international business and entrepreneurship journals including Journal of International Business Studies, Harvard Business Review, Journal of Business Venturing, Journal of World Business, Journal of International Marketing, and Journal of International Management. His research has received several promising awards including Journal of Business Venturing Lazaridis Best Paper Award, Temple/AIB Best Paper Award, and Alan M. Rugman Most Promising Scholar award. In addition, he serves as a consulting editor at the Journal of International Business Studies, and Asia Pacific Journal of Management. Noman Shaheer also holds leadership positions in several research organizations. He is the Founding Chair of Digitalization Special Interest Group, Academy of International Business and Chair of Research Methods Committee, International Management Division, Academy of Management. Noman Shaheer has been invited to speak on various forums including United Nations Trade and Development (UNCTAD) Panel on World Investment Report, Journal of International Business Studies Paper Development Workshop, and panels on Writing Award Winning PhD Dissertation.

Noman Shaheer has teaching experience in University of South Carolina and University of Sydney in both undergraduate and postgraduate (Masters) programs. He has been teaching global business course since 2018, which covers core concepts of global business and global strategy. He has also designed a new course, digital globalization, for undergraduate, advanced studies, and Master’s in International Business programs, what he has been teaching since 2021. The course employs business model framework to offer new ideas for conducting international business on the wake of latest technologies. Based on his excellent teaching performance, Noman Shaheer has received University of Sydney Teaching Awards for 5 consecutive semesters from 2021 to 2024.

 

詳細資料

  • ISBN:9781071894187
  • 規格:平裝 / 普通級 / 初版
  • 出版地:美國

最近瀏覽商品

 

相關活動

  • 穿越保守主義迷霧,直擊政治譜系變遷。社會議題│哲學思想│歷史進程精選滿799元現折79。
 

購物說明

外文館商品版本:商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。關於外文書裝訂、版本上的差異,請參考【外文書的小知識】。

調貨時間:無庫存之商品,在您完成訂單程序之後,將以空運的方式為您下單調貨。原則上約14~20個工作天可以取書(若有將延遲另行告知)。為了縮短等待的時間,建議您將外文書與其它商品分開下單,以獲得最快的取貨速度,但若是海外專案進口的外文商品,調貨時間約1~2個月。 

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • Moomin
  • 國際書展
  • 爸媽英文分級班