Click Here: The Art and Science of Digital Marketing and Advertising

 
        在這個時代，無論是新創品牌還是跨國大企業，都知道得善用數位行銷來推動業務成長，但業主卻越來越迷惘——當面對百花齊放的廣告平台、行銷工具和廣告機制，再對照現實層面有限的預算，如何才能選出最契合自己產品、服務的方案？
 
       本書作者艾力克斯‧舒茲（Alex Schultz），肩負Meta行銷長暨全球市場策略副總裁的重任，在2024年入選《富比士》「全球最具影響力行銷長」。他將多年來數位行銷的專業知識與經驗，濃縮成這本寶典，有助業主和行銷團隊快速掌握各式數位行銷與廣告媒介的特性和受眾、測試目前的行銷點子是否有效、務實地評估廣告帶來的收益。讓每一分行銷預算發揮最大成效，轉化為實質的收益成長。(文/博客來編譯)
 
       好評推薦：
        
       「全球數位成長行銷權威，將深厚經驗化為一本平易近人的書作。行銷人千萬不能錯過這份難得的禮物。」—— OpenAI 執行長山姆奧特曼（Sam Altman）
 
       「成長不是運氣——而是科學，而艾力克斯‧舒茲正是這領域的天才，《Click Here》是讓行銷力極大化的必備指南。」—— 芝加哥經濟學教授約翰．李斯特（John A. List）

        'The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

        "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." - Mark Zuckerberg, CEO - Meta

        "Alex is the person I go to when I have a really hard growth question." - Sam Altman, CEO - OpenAI

        Growth is good. But how do you achieve growth for your business in the digital age?

        Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
 
        The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – CLICK HERE is the book you need to read if you want to grow your business.

Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world’s largest paper airplane website, he then joined eBay in 2004, before moving to Meta in 2007. In 2019, The Financial Times noted that “If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.” Named one of the world’s most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta’s user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator’s start-up school series at Stanford.