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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

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Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and re......more

Whether you’re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account......more

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

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We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more

The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more

Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without ......more

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We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outc......more

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

With more people involved in B2B buying decisions and deals becoming more complex than ever, it’s imperative to properly......more

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more

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This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasiv......more

The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entr......more

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create va......more

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more

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Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

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Revolutionize the way your firm interacts with its customers The Customer Excellence Enterprise: A Playbook for Creating......more

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies fo......more

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller......more

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in......more

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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational re......more

"Winston tastes good like a cigarette should" and "You’ll wonder where the yellow went when you brush your teeth with Pe......more

Stand out from the crowd to find your unique audience In a world where content is everywhere, consumer attention is a va......more

Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic con......more

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Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Cons......more

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

*An Independent Book of the Month** Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells ......more

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today’s e......more

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicl......more

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV adv......more

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This book covers the intersection of behavior analysis and management, including a comprehensive examination of differen......more

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Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

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Research methodology is an integral part of the knowledge generation and dissemination processes. A hypothesis has a sig......more

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

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A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status q......more