Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasin......more

This book provides insights into modern advertising’s evolving landscape, revealing how digital innovation and social me......more

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how t......more

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how t......more

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating......more

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Wester......more

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Wester......more

In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic chall......more

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Augmented Analytics isn’t just another book on data and analytics; it’s a holistic resource for reimagining the way your......more

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This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl comm......more

Step up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very ow......more

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, ......more

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. ......more

This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their res......more

The book describes the various areas of digital product management: from vision and strategy development, idea generatio......more

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of th......more

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of mu......more

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the I......more

Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. Th......more

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a b......more

War and conflict have always been a recurring aspect of human history with a considerable impact on the countries involv......more

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Brands started out as communication tools to influence the image of companies or products (inside- out thinking) but hav......more

"People don’t decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you ......more

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

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This book is a collection of studies that explores the adoption, applications, and implications of emerging technologies......more

Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when yo......more

Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps Untrapping Product Teams guides you......more

This book describes how cooperation between companies and non-profit organizations can be successfully structured. Compa......more

This book shows how managers at all levels of the company can master the challenges of sustainable corporate management ......more

This book explores the service economy and challenges that all organizations face as goods and services make way for a w......more

This book explores the service economy and challenges that all organizations face as goods and services make way for a w......more

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to ......more

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Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are loo......more

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are loo......more

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range of topic......more

This book argues that listening to constituents who reside outside organizational boundaries, but who are essential memb......more

The book features the second volume of the proceedings of the 10th International Conference of the International Associa......more

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand ......more

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Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change......more

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertis......more

This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creatio......more

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the per......more

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book an......more

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus ......more

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development ......more

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategi......more

This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at ......more

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive v......more

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has bec......more

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advi......more

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interac......more

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