This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help ......more
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic a......more
This book describes the advantages of a high level of integration between product and sales management. It explains how ......more
Social networks are currently a great medium for interaction between people, this is used in many cases to create groups......more
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This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to e......more
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, bu......more
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, bu......more
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more
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Unlock the Power: "Email Marketing Success" is your key to unrivaled digital success. In a world dominated by social med......more
One of the tasks of all cultures in the world is the transmission from generation to generation of their knowledge, cust......more
Unleash the Digital Marketing Revolution! Are you ready to revolutionize your digital marketing game? Dive into the worl......more
In this study, I examined how frontline employees make sense of a planned organizational change. A majority of the resea......more
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding ......more
Dive into the sophisticated world of finance with "The Hedge Fund Playbook: Strategies for Market Mastery." This compreh......more
I consider the work of a producer, especially that of commercials, to be a very broad discipline. We could say that it i......more
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more
This is a very short and summarized, but very fruitful and exciting HANDBOOK (✓10,000 words) intended for new and existi......more
Growing on instagram is a very complex and work intensive process. This book teaches you the fundamentals of how to opti......more
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in custo......more
This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, wit......more
"Make Millions: How to Win and Retain Customers" by Sebastian Levine is an insightful guide for businesses seeking growt......more
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their beha......more
Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscie......more
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more
If you’re a self-employed editorial professional then you have to care about marketing if you want your business to thri......more
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic gr......more
"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can use......more
Inside the pages of this book you’ll learn the simple system for growing wealth that has transformed thousands of reader......more
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more
Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your ......more
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalitie......more
The business market of today is fiercely competitive. There are always more companies joining the fray: over the last 10......more
Small and medium-sized enterprises that use the internet as their primary market are known as internet marketing compani......more
The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts.......more
Impact of Digital Marketing on Hotel SMEs in the northern sector of the city of Guayaquil, aimed at national and foreign......more
Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a ......more
Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a ......more
Online shopping is the process of buying goods and services from merchants who sell on the internet due to the presence ......more
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within th......more
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts a......more
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which kno......more
This is your passport to the cutting-edge world of neuromarketing. This insightful book seamlessly guides readers from t......more
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of ......more
Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact ......more
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding pract......more
Local products are the result of a synergy between natural resources as raw materials and human know-how specific to eac......more
The book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" is a comprehensive guid......more
This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position t......more
Innovation and Industry: India’s Success Stories narrate a compelling tale of a nation that has embraced ingenuity, entr......more
Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable comm......more
Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organiza......more
Immerse yourself in the inspiring journey of technology and innovation with this comprehensive guide. The book opens up ......more
March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event pr......more
"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth......more
**An Independent Book of the Month** ’Why do we allow adverts that actively promote our own destruction? Halting climate......more
This book is a collection of ideas and tips to help you stay on track with your affiliate marketing business. You want a......more
An Amazon Bestseller and #3 for Amazon Hot New Releases in Multi-Level Marketing Alison "Ali" Williams is in a depressed......more
This book is a comprehensive guide for anyone looking to delve into the world of retail management using SAP S/4HANA Ret......more
This research work analyzes the importance of service quality in the context of higher education and its impact on stude......more
Dive deep into the realms of data-driven web marketing with our comprehensive guide that enlightens you on how to capita......more
Immerse yourself in an enlightening journey through the digital cosmos with this comprehensive guide exploring the inter......more
Anyone looking to confidently and skillfully manage the intricacies of the stock market, from novices to seasoned invest......more
This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concep......more
With insights and stories from a career Walt Disney World performer, Tell Your Story provides over 50 tools to help harn......more
This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textil......more
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of so......more
Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more
The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Editio......more
Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more
Quality is important in all areas of the economy, but in the service sector it occupies a more prominent and very specif......more
"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes a......more
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more
Unleash Your Potential in the Thrilling World of Action Sports! Dive into the adrenaline-fueled journey with Aaron Frase......more
Award-winning CEO Jacky Fischer presents her signature management method to help small businesses scale up by avoiding t......more
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modelin......more
How to Maintain the Dream! Network marketing is one of the most rapidly increasing job fields in the United States. Mill......more
Lifelines in Network Marketing What You Should Know About Uplines And Downlines Do you struggle to understand all of the......more
A winning pitch is more than just data points and charts-it’s a compelling story that captivates from start to finish. Y......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more
Cellular Agriculture: Technology, Society, Sustainability and Science provides a state-of-the-art review of cellular agr......more
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents......more
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents......more
Create a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rache......more
Research shows that 68% of small business owners find marketing overwhelming. Is this you? Are you a part of that 68%? M......more
The expanding commercial space industry offers new opportunities--such as technological advances, lower launch costs, an......more
How to launch and host your own podcast. "If you are looking for a comprehensive and thorough plan on how to successfull......more
This book teaches you how to launch and host your own podcast....more
The topic of "brand equity" is on the minds of many researchers and practitioners. Within the academic sphere, however, ......more
The book explores the world of marketing in the digital era. It starts with basic concepts and differentiates between tr......more
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Managem......more