排序依

共有19920

Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help ......more

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

  • Ingram,出版日期:2023-12-29

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic a......more

Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably

This book describes the advantages of a high level of integration between product and sales management. It explains how ......more

Personal Brand Management through Social Networks

Personal Brand Management through Social Networks

Social networks are currently a great medium for interaction between people, this is used in many cases to create groups......more

Winning with Strategic Marketing: Driving Success for Startups and Small Businesses

Winning with Strategic Marketing: Driving Success for Startups and Small Businesses

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to e......more

Organic Social Media: How to Build Flourishing Online Communities

Organic Social Media: How to Build Flourishing Online Communities

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more

Organic Social Media: How to Build Flourishing Online Communities

Organic Social Media: How to Build Flourishing Online Communities

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their mess......more

Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, bu......more

Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Sustainable Marketing: How to Transform Your Marketing Practice and Processes

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, bu......more

Search Marketing: A Strategic Approach to Seo and Sem

Search Marketing: A Strategic Approach to Seo and Sem

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more

Search Marketing: A Strategic Approach to Seo and Sem

Search Marketing: A Strategic Approach to Seo and Sem

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO an......more

Email Marketing Success: Nurturing Leads and Driving Conversions with 99+ Email Marketing Templates, Including Cold Email Strategies

Email Marketing Success: Nurturing Leads and Driving Conversions with 99+ Email Marketing Templates, Including Cold Email Strategies

Unlock the Power: "Email Marketing Success" is your key to unrivaled digital success. In a world dominated by social med......more

Dissemination Plan San Francisco Museum (La Paz)

Dissemination Plan San Francisco Museum (La Paz)

One of the tasks of all cultures in the world is the transmission from generation to generation of their knowledge, cust......more

organizational transformation strategies

organizational transformation strategies

In this study, I examined how frontline employees make sense of a planned organizational change. A majority of the resea......more

Sports Sponsorship and Branding: Global Perspectives and Emerging Trends

Sports Sponsorship and Branding: Global Perspectives and Emerging Trends

  • Ingram,出版日期:2023-12-22

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding ......more

The Hedge Fund Playbook: Strategies For Market Mastery

The Hedge Fund Playbook: Strategies For Market Mastery

Dive into the sophisticated world of finance with "The Hedge Fund Playbook: Strategies for Market Mastery." This compreh......more

What does not exist is invented in Production

What does not exist is invented in Production

I consider the work of a producer, especially that of commercials, to be a very broad discipline. We could say that it i......more

From Purpose to Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

From Purpose to Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more

From Purpose to Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

From Purpose to Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or q......more

Marketing Iceberg: Psychology of The Subconscious Mind in Marketing

Marketing Iceberg: Psychology of The Subconscious Mind in Marketing

This is a very short and summarized, but very fruitful and exciting HANDBOOK (✓10,000 words) intended for new and existi......more

The Customer Asset: Understanding and Managing Its Value

The Customer Asset: Understanding and Managing Its Value

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in custo......more

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine Smes

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine Smes

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, wit......more

Make Millions: How to Win and Retain Customers

Make Millions: How to Win and Retain Customers

"Make Millions: How to Win and Retain Customers" by Sebastian Levine is an insightful guide for businesses seeking growt......more

Sensory Marketing in Retail: An Introduction Into the Multisensory Nature of Retail Stores

Sensory Marketing in Retail: An Introduction Into the Multisensory Nature of Retail Stores

Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their beha......more

Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market

Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market

Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscie......more

Business Advancement Through Technology Volume I: Markets and Marketing in Transition

Business Advancement Through Technology Volume I: Markets and Marketing in Transition

  • Ingram,出版日期:2023-12-14

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more

Marketing Yourself: Strategies to promote your editorial business

Marketing Yourself: Strategies to promote your editorial business

If you’re a self-employed editorial professional then you have to care about marketing if you want your business to thri......more

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

  • Ingram,出版日期:2023-12-13

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic gr......more

Marketing 6.0

Marketing 6.0

"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can use......more

Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment

Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment

  • Ingram,出版日期:2023-12-12

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifacete......more

Winning Through Platforms: 24 Strategies for Succeeding in a Crowded Market

Winning Through Platforms: 24 Strategies for Succeeding in a Crowded Market

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your ......more

Scientific Advertising

Scientific Advertising

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalitie......more

Innovative Marketing Strategies: Marketing Skills

Innovative Marketing Strategies: Marketing Skills

The business market of today is fiercely competitive. There are always more companies joining the fray: over the last 10......more

Quick Start Resources for Internet Marketing: Internet marketing fast start resource

Quick Start Resources for Internet Marketing: Internet marketing fast start resource

Small and medium-sized enterprises that use the internet as their primary market are known as internet marketing compani......more

The Impact of Influencer Marketing on Consumer Behaviour

The Impact of Influencer Marketing on Consumer Behaviour

The Nigerian fashion industry has witnessed significant growth, drawing global attention from investors and enthusiasts.......more

Impact of Digital Marketing on SMEs in the Hotel Industry

Impact of Digital Marketing on SMEs in the Hotel Industry

Impact of Digital Marketing on Hotel SMEs in the northern sector of the city of Guayaquil, aimed at national and foreign......more

Marketing Skills in Practice: Developing a Successful Marketing Career

Marketing Skills in Practice: Developing a Successful Marketing Career

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a ......more

Marketing Skills in Practice: Developing a Successful Marketing Career

Marketing Skills in Practice: Developing a Successful Marketing Career

Based around research into marketing education and practice, Marketing Skills in Practice helps students embarking on a ......more

Consumer Behavior

Consumer Behavior

Online shopping is the process of buying goods and services from merchants who sell on the internet due to the presence ......more

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives

  • Ingram,出版日期:2023-12-07

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within th......more

Sport and Social Media in Business and Society

Sport and Social Media in Business and Society

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts a......more

Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more

Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missio......more

Branding Trust: Advertising and Trademarks in Nineteenth-Century America

Branding Trust: Advertising and Trademarks in Nineteenth-Century America

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which kno......more

Mind Matters: Navigating the Neuromarketing Revolution

Mind Matters: Navigating the Neuromarketing Revolution

This is your passport to the cutting-edge world of neuromarketing. This insightful book seamlessly guides readers from t......more

A Profile of the United States Toy Industry: Serious Fun

A Profile of the United States Toy Industry: Serious Fun

The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of ......more

Brand Positioning With Power: Maximize Your Marketing Impact

Brand Positioning With Power: Maximize Your Marketing Impact

Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact ......more

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

  • Ingram,出版日期:2023-12-04

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding pract......more

Agri-food marketing to promote local products

Agri-food marketing to promote local products

Local products are the result of a synergy between natural resources as raw materials and human know-how specific to eac......more

Magnetize Your Audience: The Power of Inbound Marketing

Magnetize Your Audience: The Power of Inbound Marketing

The book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" is a comprehensive guid......more

Sales and Business Models in the Logistics Industry: Ensuring Growth with Innovative Strategies

Sales and Business Models in the Logistics Industry: Ensuring Growth with Innovative Strategies

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position t......more

Innovation And Industry: India’s Success Stories

Innovation And Industry: India’s Success Stories

Innovation and Industry: India’s Success Stories narrate a compelling tale of a nation that has embraced ingenuity, entr......more

Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable comm......more

The Marketing of Service-Dominant Logic: A Rhetorical Approach

The Marketing of Service-Dominant Logic: A Rhetorical Approach

​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organiza......more

Tech Titans: Innovators Who Shaped the Digital Age

Tech Titans: Innovators Who Shaped the Digital Age

Immerse yourself in the inspiring journey of technology and innovation with this comprehensive guide. The book opens up ......more

Marketing That Works for Small Business Budgets [Beyond Social Media]

Marketing That Works for Small Business Budgets [Beyond Social Media]

March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event pr......more

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

"You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle." Seth......more

Badvertising: Polluting Our Minds and Fuelling Climate Chaos

Badvertising: Polluting Our Minds and Fuelling Climate Chaos

**An Independent Book of the Month** ’Why do we allow adverts that actively promote our own destruction? Halting climate......more

Affiliate Marketing and Success Systems

Affiliate Marketing and Success Systems

This book is a collection of ideas and tips to help you stay on track with your affiliate marketing business. You want a......more

The Opportunity: A Novella

The Opportunity: A Novella

An Amazon Bestseller and #3 for Amazon Hot New Releases in Multi-Level Marketing Alison "Ali" Williams is in a depressed......more

SAP S/4HANA Retail: Processes, Functions, Customising

SAP S/4HANA Retail: Processes, Functions, Customising

This book is a comprehensive guide for anyone looking to delve into the world of retail management using SAP S/4HANA Ret......more

Quality of Service in Higher Education

Quality of Service in Higher Education

This research work analyzes the importance of service quality in the context of higher education and its impact on stude......more

Data-Driven Decisions: Harnessing Analytics for Effective Web Marketing

Data-Driven Decisions: Harnessing Analytics for Effective Web Marketing

Dive deep into the realms of data-driven web marketing with our comprehensive guide that enlightens you on how to capita......more

Digital Detox: Reconnecting with the Real World in a Hyper-connected Era

Digital Detox: Reconnecting with the Real World in a Hyper-connected Era

Immerse yourself in an enlightening journey through the digital cosmos with this comprehensive guide exploring the inter......more

Mastering the Market Strategies for Success in Stock Trading

Mastering the Market Strategies for Success in Stock Trading

Anyone looking to confidently and skillfully manage the intricacies of the stock market, from novices to seasoned invest......more

Introduction to Metaverse: Technology Landscape, Applications, and Challenges

Introduction to Metaverse: Technology Landscape, Applications, and Challenges

This book discusses Metaverse Technology, which is one of the emerging technologies around the world, through its concep......more

Tell Your Story: Tools to Take You from a Tweet to a Ted Talk

Tell Your Story: Tools to Take You from a Tweet to a Ted Talk

With insights and stories from a career Walt Disney World performer, Tell Your Story provides over 50 tools to help harn......more

Consumer Awareness and Textile Sustainability

Consumer Awareness and Textile Sustainability

  • Ingram,出版日期:2023-11-28

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textil......more

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of so......more

The Strategists Handbook

The Strategists Handbook

Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more

Social Media Marketing

Social Media Marketing

The original, bestselling, and award-winning textbook on social media marketing--thoroughly updated in this Fifth Editio......more

The Strategists Handbook

The Strategists Handbook

Strategy, an ancient pursuit, has evolved through the centuries and in today’s business environment applies to all organ......more

Quality in Services: Analysing the Perception of Wholesale Customers

Quality in Services: Analysing the Perception of Wholesale Customers

Quality is important in all areas of the economy, but in the service sector it occupies a more prominent and very specif......more

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

  • Ingram,出版日期:2023-11-24

"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes a......more

Digital Content Marketing: Creating Value in Practice

Digital Content Marketing: Creating Value in Practice

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more

Digital Content Marketing: Creating Value in Practice

Digital Content Marketing: Creating Value in Practice

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and ......more

The Action Sports Guide: How To Get Paid From Your Passion Without Needing To be A Pro Athlete

The Action Sports Guide: How To Get Paid From Your Passion Without Needing To be A Pro Athlete

Unleash Your Potential in the Thrilling World of Action Sports! Dive into the adrenaline-fueled journey with Aaron Frase......more

The Growth Paradox: Rethinking Control, Accountability, and Change to Move Your Business to the Next Level

The Growth Paradox: Rethinking Control, Accountability, and Change to Move Your Business to the Next Level

Award-winning CEO Jacky Fischer presents her signature management method to help small businesses scale up by avoiding t......more

Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications

Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications

  • Ingram,出版日期:2023-11-21

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modelin......more

Getting Through Your First Year in Network Marketing: Overcome Your Fears, Achieve Success, and Fulfil Your Dreams!

Getting Through Your First Year in Network Marketing: Overcome Your Fears, Achieve Success, and Fulfil Your Dreams!

How to Maintain the Dream! Network marketing is one of the most rapidly increasing job fields in the United States. Mill......more

Lifelines in Network Marketing: New trends in marketing for all those working in this field

Lifelines in Network Marketing: New trends in marketing for all those working in this field

Lifelines in Network Marketing What You Should Know About Uplines And Downlines Do you struggle to understand all of the......more

Crafting Your Pitch, A Storytelling Framework

Crafting Your Pitch, A Storytelling Framework

A winning pitch is more than just data points and charts-it’s a compelling story that captivates from start to finish. Y......more

Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more

Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify t......more

Cellular Agriculture: Technical and Scientific Foundations

Cellular Agriculture: Technical and Scientific Foundations

  • Ingram,出版日期:2023-11-17

Cellular Agriculture: Technology, Society, Sustainability and Science provides a state-of-the-art review of cellular agr......more

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents......more

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents......more

The Kind Spider Marketing Planner

The Kind Spider Marketing Planner

Create a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rache......more

Small Town Big Impact: 107 simple marketing strategies for regional business success

Small Town Big Impact: 107 simple marketing strategies for regional business success

Research shows that 68% of small business owners find marketing overwhelming. Is this you? Are you a part of that 68%? M......more

Leveraging Commercial Space Services: Opportunities and Risks for the Department of the Air Force

Leveraging Commercial Space Services: Opportunities and Risks for the Department of the Air Force

The expanding commercial space industry offers new opportunities--such as technological advances, lower launch costs, an......more

Zero to Launch Podcast Accelerator

Zero to Launch Podcast Accelerator

How to launch and host your own podcast. "If you are looking for a comprehensive and thorough plan on how to successfull......more

Zero to Launch Podcast Accelerator

Zero to Launch Podcast Accelerator

This book teaches you how to launch and host your own podcast....more

The Pentagon of brand equity

The Pentagon of brand equity

The topic of "brand equity" is on the minds of many researchers and practitioners. Within the academic sphere, however, ......more

Introduction to marketing

Introduction to marketing

The book explores the world of marketing in the digital era. It starts with basic concepts and differentiates between tr......more

Marketing Management Essentials You Always Wanted To Know

Marketing Management Essentials You Always Wanted To Know

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Managem......more

200上一頁 1 2 3 4 5 6 7 8 9 10 下一頁 跳到