From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
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Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more
A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more
In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more
To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more
Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more
Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more
Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more
In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more
"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more
Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more
In today’s dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict custo......more
From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more
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Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more
Like the ocean, the marketplace constantly changes and today’s cresting?reward?becomes tomorrow’s crashing?risk. Even th......more
In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more
"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more
"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. ......more
It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more
A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled ......more
Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will b......more
In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely......more
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more
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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audience......more
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands a......more
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more
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Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more
Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more
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Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an......more
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more
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This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book ......more
Rapid digitalization and social media use has led to the evolution of customer behaviour and for any business it has bec......more
In today’s global business environment, Customer Relationship Management (CRM) has become the key to the success of many......more
In today’s global business environment, Customer Relationship Management (CRM) has become the key to the success of many......more
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China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave ......more
Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Fronti......more
Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Fou......more
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Build and grow a company ready for the next generation of consumers In Seeding Innovation - The Path to Profit and Purpo......more
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more
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Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more
The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and ......more
From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more
This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: ......more
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and inc......more
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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies ......more
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies ......more
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit......more
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer succ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more
Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Econom......more
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more
Understand the Keys to Client Acquisition and Lasting Relationships Making powerful connections with a prospective clien......more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more
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This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to ......more
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First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more
First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more
In "42 Rules for Planning AI in Your Contact Center," author Geoffrey Best takes you on a transformative journey to prep......more
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This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to ......more