排序依

共有3725

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

Luxury and the Senses: Past, Present, and Future

Luxury and the Senses: Past, Present, and Future

  • Ingram,出版日期:2025-02-20

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Waste: Consuming Postwar Japan

Waste: Consuming Postwar Japan

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more

Drag as Marketplace: Contemporary Cultures, Identities and Business

Drag as Marketplace: Contemporary Cultures, Identities and Business

  • Ingram,出版日期:2024-12-01

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

American Bulk: Essays on Excess

American Bulk: Essays on Excess

To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk asks readers t......more

Web Accessibility Cookbook: Creating Inclusive Experiences

Web Accessibility Cookbook: Creating Inclusive Experiences

Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Sell Less, Win More: Create the Buying Experience Your Customers Actually Want

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

Conflict Influencer: Managing High-Conflict Interactions

Conflict Influencer: Managing High-Conflict Interactions

In today’s dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict custo......more

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

Smashvertising: How to Crush Your Competition with Ads That Buyers Can’t Resist

From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

Nudging

Nudging

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

  • Ingram,出版日期:2024-08-09

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan f......more

Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs

Make Your Own Waves: The Surfer’s Rules for Innovators and Entrepreneurs

Like the ocean, the marketplace constantly changes and today’s cresting?reward?becomes tomorrow’s crashing?risk. Even th......more

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

Uncopyable You: Create a Personal Brand That Gets People to Know You, Like You, Trust You, and Remember You!

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

Selling in Customer Service: Integrating and Coordinating Service and Selling

Selling in Customer Service: Integrating and Coordinating Service and Selling

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

Selling in Customer Service: Integrating and Coordinating Service and Selling

Selling in Customer Service: Integrating and Coordinating Service and Selling

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. ......more

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results

It cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, ......more

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employm......more

The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today’s Customer

The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today’s Customer

A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled ......more

Cognitive Psychology and Tourism

Cognitive Psychology and Tourism

Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will b......more

Collective Sustainable Consumption: The Case of Poland

Collective Sustainable Consumption: The Case of Poland

  • Ingram,出版日期:2024-06-21

In the face of climate change and resulting environmental and social crises, sustainable consumption has become a widely......more

Customer Experience in Fashion Retail: Merging Theory and Practice

Customer Experience in Fashion Retail: Merging Theory and Practice

  • Ingram,出版日期:2024-06-20

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more

Customer Experience in Fashion Retail: Merging Theory and Practice

Customer Experience in Fashion Retail: Merging Theory and Practice

  • Ingram,出版日期:2024-06-20

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in ......more

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be......more

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

Biometrics and Neuroscience Research in Business and Management: Advances and Applications

  • Ingram,出版日期:2024-06-17

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

  • Ingram,出版日期:2024-06-11

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audience......more

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The 10-Second Customer Journey: The Cxo’s Playbook for Growing and Retaining Customers in a Digital World

The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more

The Darker Side of Social Media: Consumer Psychology and Mental Health

The Darker Side of Social Media: Consumer Psychology and Mental Health

  • Ingram,出版日期:2024-06-07

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more

The Darker Side of Social Media: Consumer Psychology and Mental Health

The Darker Side of Social Media: Consumer Psychology and Mental Health

  • Ingram,出版日期:2024-06-07

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to ex......more

Digital Public Relations and Marketing Communication Trends in Africa

Digital Public Relations and Marketing Communication Trends in Africa

  • Ingram,出版日期:2024-06-07

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands a......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-06

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Revolutionizing the Ai-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

  • Ingram,出版日期:2024-06-06

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignit......more

Visual Methods in Marketing and Consumer Research

Visual Methods in Marketing and Consumer Research

  • Ingram,出版日期:2024-05-30

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an......more

International Marketing Research: A Transformative Approach

International Marketing Research: A Transformative Approach

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more

Value Co-Creation Processes in Circular Firms: Beyond Organizational Boundaries

Value Co-Creation Processes in Circular Firms: Beyond Organizational Boundaries

This book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book ......more

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World

  • Ingram,出版日期:2024-05-23

Rapid digitalization and social media use has led to the evolution of customer behaviour and for any business it has bec......more

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave ......more

Digital Customer Success

Digital Customer Success

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Fronti......more

Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

Make Them Smile: Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth

Learn to scale your organization to grow your impact and create sustainable wealth with this inspiring book from the Fou......more

Seeding Innovation: The Path to Profit and Purpose in the 21st Century

Seeding Innovation: The Path to Profit and Purpose in the 21st Century

Build and grow a company ready for the next generation of consumers In Seeding Innovation - The Path to Profit and Purpo......more

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to u......more

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

  • Ingram,出版日期:2024-04-23

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more

Sustainable Marketing Planning

Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

Sustainable Marketing Planning

Sustainable Marketing Planning

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropr......more

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number ......more

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things

  • Ingram,出版日期:2024-04-02

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book ......more

Mixed Signals: How Incentives Really Work

Mixed Signals: How Incentives Really Work

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incent......more

The Overspent American: Why We Want What We Don’t Need

The Overspent American: Why We Want What We Don’t Need

The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and ......more

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling--And What to Do about It

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling--And What to Do about It

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how f......more

Sustainable Food Innovation

Sustainable Food Innovation

  • Ingram,出版日期:2024-03-17

This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: ......more

Brand Management: Co-Creating Meaningful Brands

Brand Management: Co-Creating Meaningful Brands

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies ......more

Brand Management: Co-Creating Meaningful Brands

Brand Management: Co-Creating Meaningful Brands

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies ......more

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning wit......more

Customer Success Management: Helping Business Customers Achieve Their Goals

Customer Success Management: Helping Business Customers Achieve Their Goals

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer succ......more

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing princ......more

Irreplaceable: How to Create Extraordinary Places That Bring People Together

Irreplaceable: How to Create Extraordinary Places That Bring People Together

Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Econom......more

The Continuum of Consumer Choice

The Continuum of Consumer Choice

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer,......more

100 Proven Ways to Acquire and Keep Clients for Life

100 Proven Ways to Acquire and Keep Clients for Life

Understand the Keys to Client Acquisition and Lasting Relationships Making powerful connections with a prospective clien......more

Consumer Behaviour and Digital Transformation

Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more

Consumer Behaviour and Digital Transformation

Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer beh......more

Fashion Marketing: An Anthology of Viewpoints and Perspectives

Fashion Marketing: An Anthology of Viewpoints and Perspectives

  • Ingram,出版日期:2024-03-01

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more

Fashion Marketing: An Anthology of Viewpoints and Perspectives

Fashion Marketing: An Anthology of Viewpoints and Perspectives

  • Ingram,出版日期:2024-03-01

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who ar......more

381 2 3 4 5 6 7 8 9 10 下一頁 跳到

外文書書籍分類