天天爆殺 
今日66折 
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This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrat......more
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicate......more
Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave" in the Wes......more
A fascinating insight into how retailers can recover and thrive in retailing’s "new normal." This book offers a comprehe......more
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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury a......more
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Market trend and the increasing diagnoses of celiac disease have encouraged extensive research into the development of g......more
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Design for Wellbeing charts the development and application of design research to improve the personal and societal well......more
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An introdution to one of the key areas of behavioural economics - social preferences - which explains in clear, untechni......more
An introdution to one of the key areas of behavioural economics - social preferences - which explains in clear, untechni......more
Why are collective choices so stable and easy to make in practice, when in theory it should be totally otherwise? This q......more
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh......more
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer beh......more
"... an important intervention in the conversation around social and ecological sustainability that draws on both microm......more
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Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public ......more
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Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorg......more
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professional......more
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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outsid......more
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertis......more
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how ......more
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The essential guide to making customer experience the ultimate competitive advantage....more
"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at M......more
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From one of our most innovative and celebrated authors, the definitive take on the wildest story of the year— the David-......more
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Consumer Science for Marketing considers the main topics of consumer psychology from the viewpoint of their contribution......more
Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improve......more
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With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a ......more
Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the Market Environment an......more
The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the ......more
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An illuminating trip into the life and mind of a computer support technician from Generation X. With unapologetically dr......more
An illuminating trip into the life and mind of a computer support technician from Generation X. With unapologetically dr......more
Have leaders run out of moral authority? Are we losing sight of what good looks like? The overwhelming evidence in this ......more
Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, ......more
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Managers are frustrated just reading about how great Amazon is, and how startups are innovating fantastic technology dri......more
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Boldly addresses the problem of poor customer services among black businesses with wit and honesty....more
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value ......more
An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the......more
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter.......more
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straig......more
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This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better fut......more
But referrals also are among the most difficult to get. Asking for referrals is a mix of skills, confidence and mindset.......more
But referrals also are among the most difficult to get. Asking for referrals is a mix of skills, confidence and mindset.......more
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral dat......more
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![The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet [Revised Hardcover Edition]](https://im2.book.com.tw/image/getImage?i=https://www.books.com.tw/img/F01/786/58/F017865827.jpg&v=609a8d23k&w=170&h=170)
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This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the......more
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete wit......more
"This book of contributed chapters provides updated information on how businesses are strategically using social media a......more
"This book of contributed chapters provides updated information on how businesses are strategically using social media a......more
"This book of contributed chapters provides updated information on how businesses are strategically using social media a......more
"This book of contributed chapters provides updated information on how businesses are strategically using social media a......more
This book offers new insights into the complex set of activities and decisions of product innovation management. It prov......more
This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultu......more
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