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Chapter 1 Total Revenue Management (TRM).- Chapter 2 Pricing Elements and Price Elasticity.- Chapter 3 Pricing as Part o......more
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The Emotionally Intelligent Salesperson explores how our emotions impact the decisions we make, the behaviors we display......more
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In the world of business, who you know is usually more important than what you know. While most research highlights the ......more
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In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and to......more
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and to......more
Under pressure to lift employee engagement and performance? If employee engagement and performance aren’t where you need......more
Obtaining $10,000 every month is one of the greatest feelings you can experience as a small business owner. There is sim......more
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeare......more
Choosing a financial advisor is one of the most important decisions people make in life. They’re entrusting someone with......more
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This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field ......more
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Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today’s world. Used for determining and sa......more
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You’ve graduated from the Facebook marketing fundamentals, and now you’re looking to strengthen your marketing technique......more
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You’ve graduated from the Facebook marketing fundamentals, and now you’re looking to strengthen your marketing technique......more
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Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buye......more
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There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes ......more
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Is a lack of confidence and expertise in selling holding back your business? Now you can take the complexity out of sale......more
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- un......more
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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance o......more
This title includes a number of Open Access chapters. Tourism has become a key global economic activity as expectations ......more
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the p......more
Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feier......more
Innovations in E-Systems for Business and Commerce presents some of the latest research and direction in the field of e-......more
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Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guaran......more
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