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Schools in Spotlight

Schools in Spotlight

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Handbuch Unternehmenskommunikation: Strategie - Management - Wertschöpfung

Handbuch Unternehmenskommunikation: Strategie - Management - Wertschöpfung

  • Ingram,出版日期:2021-08-16

Das deutschsprachige Standardwerk zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg bet......more

Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing

Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relatio......more

Brave Work in the Age of Climate Change: A Creative’’s Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change: A Creative’’s Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more

The Techlash and Tech Crisis Communication
Media and Public Relations Research in Post-Socialist Societies
Social Theory and Public Relations Research: Applying Habermas in Theory and Practice

Social Theory and Public Relations Research: Applying Habermas in Theory and Practice

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas work. This bo......more

Social Media Campaigns

Social Media Campaigns

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Public Relations Ethics
Community Building and Early Public Relations
Social Media Campaigns

Social Media Campaigns

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Public Relations Ethics
Women in PR History

Women in PR History

  • Ingram,出版日期:2020-12-30

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Decoding Coca-Cola: A Biography of a Global Brand
Analysts on Analyst Relations

Analysts on Analyst Relations

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The Manager’’s Mentor

The Manager’’s Mentor

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Strategic Planning for Public Relations
Strategic Planning for Public Relations
The Public Relations Handbook

The Public Relations Handbook

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F!!k Your Formula
F!!K Your Formula

F!!K Your Formula

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The Public Relations Handbook

The Public Relations Handbook

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Cut the Yo-Yo

Cut the Yo-Yo

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Protest Public Relations: Communicating Dissent and Activism
Visual Public Relations: Strategic Communication Beyond Text
Marilyn: A Woman In Charge

Marilyn: A Woman In Charge

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My Book of PR Tips

My Book of PR Tips

Created as a tool to be added to readers’ PR and marketing toolkits, this volume presents short tips to provide needed i......more

Public Relations Theory
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