Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolut......more

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolut......more

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relatio......more

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public ......more

For all professionals and students who want to improve their prospects in business, this book prepares and positions the......more

For all professionals and students who want to improve their prospects in business, this book prepares and positions the......more

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of mar......more

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increa......more

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) ......more

Fundraising Is helps fundraisers build a sustainable plan for their own and their organization’s success....more

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportun......more

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportun......more

This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demon......more

When Facing a Crisis HOW SHOULD YOU RESPOND? If you want to protect the things that matter most in your life, then Crisi......more

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic comm......more

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it h......more

As media continues to evolve, social media has become even more integral to public relations activities, presenting new ......more

Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a femini......more

Security Operations: An Introduction to Planning and Conducting Private Security Details for High-Risk Areas, Second Edi......more

Security Operations: An Introduction to Planning and Conducting Private Security Details for High-Risk Areas, Second Edi......more

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider’s guide......more

Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the worl......more

Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the worl......more

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Data, technology and insights have forever changed the public relations and corporate communications function. Failure t......more

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With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complic......more

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Introduction.-An Analysis of Financial Reporting.-Voluntary Corporate Disclosure.-Social and Environmental Reporting.-Ne......more

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The public relations profession positions itself as expert in building trust throughout global markets, particularly aft......more

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthro......more

Heather Ripley is passionate about helping business owners in the skilled trades embrace the power of public relations t......more

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at ......more

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This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socia......more

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain la......more

Part One: Setting the Stage: The Structural Nature of Organizations and the Role of Events and the Emergence of a Crisis......more

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A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainabl......more

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism ......more

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From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Re......more

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations stra......more

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations stra......more

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This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical pri......more

This new edition continues to give students a foundation in the principles of digital audience engagement and data metri......more

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success a......more

This book explores how women in public relations navigate through attitudinal, structural and social barriers in advanci......more

This book explores how women in public relations navigate through attitudinal, structural and social barriers in advanci......more

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays......more

This book examines the major business communication theories, delving into their relationships and practical application......more

This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from......more

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This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by explori......more

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instr......more

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instr......more

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