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The audiobook addresses many of the challenges facing stock market investors and the ways many investors use the stock m......more
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public rela......more
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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public rela......more
We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doi......more
We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doi......more
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in org......more
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are the......more
As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the......more
Explains the media evolution from a business and marketing perspective Provides a history of personal branding Explores ......more
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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional s......more
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how lang......more
Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis......more
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world......more
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regu......more
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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a ......more
The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years.......more
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances ......more
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This volume presents the findings of a three-year international study on innovative public engagement. It provides theor......more
"The Wizard of Spin."--Los Angeles Times "The spin doctor’s spin doctor." --Financial Times "The Winston Wolf of Public ......more
In this book, Johnston seeks to put the public interest onto the public relations radar , arguing the need for its clea......more
Although the Cold War came to an end more than a quarter century ago, the United States and the Russian Federation still......more
The book presents a collection of papers by researchers from several different institutions on a wide range of public re......more
This book emerges from a three-year Australian Research Council-funded study that asks how the formation and (d)evolutio......more
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This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organiz......more
This book offers practical advice for building organizations with social responsibility and sustainability organically b......more
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In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media......more
Offers unique insights on business communication as used in intercultural professional settings Investigates how the eff......more
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media......more
A Manager s Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provide......more
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert i......more
Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to sha......more
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Let’s Talk Society - and the society we re talking about is in transition to a green and sustainable society, an inclusi......more
A Manager’s Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provide......more
Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respo......more
Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and......more
Today s competitive corporate environment and the increased expectations of speed in communication make it critical for......more
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This book provides students and professionals with practical answers to important career and communication questions, he......more
This book provides students and professionals with practical answers to important career and communication questions, he......more
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations......more
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while......more
Nobody can sell your idea to the media better than you If you ve ever needed to garner media attention for a product, a ......more
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Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely......more
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the......more
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Lucy Matthews is widely regarded as the UK entrepreneur’s PR expert. She has been a PR consultant for over 35 years, hel......more
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The latest edition of this book offers communication scholars, professionals, and students current insights on how emerg......more
The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? ......more
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The People Business offers readers a unique, inside perspective on what works and what doesn t in the world of corporate......more
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Low Cost, High Impact Public relations is a make-or-break factor for all organizations, especially those that are small ......more
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"Éxito de ventas n 1 en Amazon en Relaciones Públicas y Vender y Ventas para Pequeñas Empresas Tiene tu negocio una hist......more
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Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. A compelling, e......more
Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the be......more
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for student......more
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for student......more
Today, all it takes is one organizational misstep to sink a company’s reputation. Social media can be a strict ethical e......more
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners......more
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms o......more
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This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcome......more
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Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone wo......more
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social M......more
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A company s reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level an......more
Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous econ......more
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When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trad......more
This book is not available as a print inspection copy. To download an e-version click here or for more information conta......more
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