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In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relatio......more
When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media pr......more
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media pr......more
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Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more
Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing wor......more
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing wor......more
This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory an......more
Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more
Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more
Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more
Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public ......more
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public ......more
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication profession......more
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication profession......more
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understandin......more
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understandin......more
This book describes how cooperation between companies and non-profit organizations can be successfully structured. Compa......more
Technological developments and globalization have not only propelled societal progress, but they have also ushered in si......more
"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigatin......more
This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their le......more
Crises like the COVID-19 pandemic are wake-up calls for enterprises to review their current risk management models. This......more
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and......more
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribu......more
Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook i......more
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the per......more
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theor......more
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and socia......more
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organiz......more
China has made nationalism central as the country seeks to achieve a "rejuvenation of the Chinese nation." The new wave ......more
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in......more
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, at......more