This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve......more

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable......more

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students throu......more

The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students i......more

A seminal work on how public opinion is created and shaped, Edward Bernays’s classic Crystallizing Public Opinion set do......more

Transform Your Life in Just One Week with "7 Day Power Habits" Madison Phillips’ "7 Day Power Habits: Balancing Faith, F......more

Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers P......more

Elevate Your Brand to Reach a Wider Audience Ambitious brand leaders, founders and entrepreneurs are beginning to discov......more

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design argum......more

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities of......more

The Routledge Companion to Women in Architecture illuminates the names of pioneering women who over time continue to fos......more

Discovering Public Relations introduces readers to the field of PR in a practical, applied, and hands-on way that prepar......more

Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lesson......more

Gain practical guidelines and strategies for managing and effectively communicating during a PR crisis....more

Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling o......more

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With a particular focus on office culture, the book concentrates on analysing the position and experiences of women work......more

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textb......more

This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more

This socially conscious text introduces students to success stories and effective strategies in environmental public rel......more

The People’s Money shows how sovereign money creation through public banking, as pioneered by nineteenth century America......more

"Guide to Successful Public Relations" is a comprehensive guide to the world of PR, covering everything from media relat......more

International relations, a fascinating field of study under the umbrella of political science, is a crucial subject for ......more

In the dynamic world of public relations, success demands a strategic mindset and a relentless pursuit of profitability ......more

In the face of a volatile, uncertain, complex, and ambiguous world and unpredictable challenges, governments need to be ......more

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Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more a......more

The Communications Golden Hour(R) is the authoritative guidebook for public and private sector executives, public inform......more

The Communications Golden Hour(R) is the authoritative guidebook for public and private sector executives, public inform......more

This open access book provides an analytical and critical outlook, by leading scholars, of the impact of various trends ......more

Product Description: Adolescent Choices and Consequences: A Psychological Perspective Unlocking the Mysteries of Adolesc......more

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political i......more

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political i......more

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NG......more

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage;......more

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic commu......more

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) ......more

The book covers the broad area of Corporate Governance (CG) and its constituents. It includes new and contemporary topic......more

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new chall......more

The Veiled Dynamics: Unraveling Secrecy Through Leaks in International Relations" is a thoughtprovoking and insightful b......more

About the Book Discover the art of thriving in India’s ever-shifting PR landscape with insights from 75+ seasoned expert......more

Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an ex......more

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be ......more

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be ......more

No matter which point you’re currently at on the developer advocacy journey - whether you’ve already implemented a devel......more

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications pl......more

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communicatio......more

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communi......more

The book covers the broad area of Corporate Governance (CG) and its constituents. It includes new and contemporary topic......more

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to a......more

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public rela......more

An important part of every manager’s job is changing people’s behavior: improving someone’s performance, helping them be......more

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relat......more

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass......more

The Definitive Guide to Communicating in Any Crisis "When facing an already difficult crisis, the last thing a company n......more

This volume explores the applications of narrative and storytelling in corporate, public health, and political communica......more

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Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate com......more

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate com......more

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional pr......more

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, thi......more

The pandemic has created a crisis that has no equivalent in recent history, leading to a wide range of disruption across......more

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and si......more

Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case......more

Tapping into research and decades of experience in the world’s fastest-moving markets, this book makes a compelling case......more

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental a......more

As media continues to evolve, social media has become even more integral to public relations activities, presenting new ......more

Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your f......more

Connect to Conquer: Mastering the Labyrinth of Professional Networking is a dynamic guide designed to empower profession......more

This open access book identifies and analyses problems of text production in finance from three complementary perspectiv......more

This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by explori......more

This book delivers essential skills in "spoken" professional communications, presenting theoretical and applied framewor......more