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History of Marketing in India

History of Marketing in India

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more

Cross-Cultural Competence

Cross-Cultural Competence

Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more

Revealing Corporate Brands

Revealing Corporate Brands

The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more

The Governance of Strategic Alliances: Governance Strate Alliances

The Governance of Strategic Alliances: Governance Strate Alliances

The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History

From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more

Conquering the Pitch: The Economics of Soccer

Conquering the Pitch: The Economics of Soccer

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more

Just Ethical Business

Just Ethical Business

It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more

More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Organisational Design and Leadership: A Systemic Study of Organisational Evolutions and Revolutions and the Role of Leadership

Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more

Luxury and the Senses: Past, Present, and Future

Luxury and the Senses: Past, Present, and Future

  • Ingram,出版日期:2025-02-20

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more

Fearless Authenticity: Insider Secrets to Lead Better, Sell More, and Speak Sensationally

Fearless Authenticity: Insider Secrets to Lead Better, Sell More, and Speak Sensationally

What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate--......more

Moment Marketing: Optimizing Every Step of the Customer Journey

Moment Marketing: Optimizing Every Step of the Customer Journey

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more

Responsible Marketing: Creating an Inclusive Marketing Strategy

Responsible Marketing: Creating an Inclusive Marketing Strategy

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

Responsible Marketing: Creating an Inclusive Marketing Strategy

Responsible Marketing: Creating an Inclusive Marketing Strategy

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-12-31

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

The Complete Copywriter: Create Marketing Copy That Works

The Complete Copywriter: Create Marketing Copy That Works

  • Ingram,出版日期:2024-12-31

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more

Waste: Consuming Postwar Japan

Waste: Consuming Postwar Japan

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more

Drag as Marketplace: Contemporary Cultures, Identities and Business

Drag as Marketplace: Contemporary Cultures, Identities and Business

  • Ingram,出版日期:2024-12-01

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more

Marketing Science Fictions: Analytics, Data Science and Digital Marketing

Marketing Science Fictions: Analytics, Data Science and Digital Marketing

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create va......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Advanced Marketing Research: Methods, Tools and Analytics for Effective Market Research

Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand

In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more

Zero to 100: A Founder’s Guide to Building and Scaling High-Performance Sales Teams

Zero to 100: A Founder’s Guide to Building and Scaling High-Performance Sales Teams

  • Ingram,出版日期:2024-11-19

Based on 20 years of sales experience, Experiment, Build, Scale is the go-to-market field guide for startup founders. St......more

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

Triple Fit Strategy: How Successful Companies Move from Value Selling to Value Creation

It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more

Web Accessibility Cookbook: Creating Inclusive Experiences

Web Accessibility Cookbook: Creating Inclusive Experiences

Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact

  • Ingram,出版日期:2024-10-29

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams

Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

The Disc Code: Use the Personality Profile to Understand Your Customer and Sell Better

Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more

Personalized: Customer Strategy in the Age of AI

Personalized: Customer Strategy in the Age of AI

In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more

Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World’s Most Successful Chocolate Brands

Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World’s Most Successful Chocolate Brands

The story of the man behind some of the world’s biggest chocolate empires. Chocolate Covered Money is for anyone who eat......more

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

The Revenue Operations Manual: An In-Depth Guide to Building Your Team, Your Partnerships, and Your Business

  • Ingram,出版日期:2024-09-24

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

The Art of Small Business Social Media

The Art of Small Business Social Media

After social media marketing maven Peg Fitzpatrick’s smash success book "The Art of Social Media," she realized small bu......more

Nimitz’s Newsman: Waldo Drake and the Navy’s Censored War in the Pacific

Nimitz’s Newsman: Waldo Drake and the Navy’s Censored War in the Pacific

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more

Digital Product Management: Methods - Instruments - Cases

Digital Product Management: Methods - Instruments - Cases

  • Ingram,出版日期:2024-09-12

The book describes the various areas of digital product management: from vision and strategy development, idea generatio......more

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Grundlagen Des Eventmanagements: Prozesse - Controlling - Marketing

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

1950s Television Advertising: The Sponsors and Programs

1950s Television Advertising: The Sponsors and Programs

"Winston tastes good like a cigarette should" and "You’ll wonder where the yellow went when you brush your teeth with Pe......more

Safe As Houses?: The Uneven Integration of Housing, Mortgage, and Financial Markets

Safe As Houses?: The Uneven Integration of Housing, Mortgage, and Financial Markets

This is a book about the risks and rewards of home ownership in the 21st century. Using a range of vivid examples, it sh......more

Give to Grow: Invest in Relationships to Build Your Business and Your Career

Give to Grow: Invest in Relationships to Build Your Business and Your Career

Grow your business by growing your relationships. Nearly all the common advice about growing a business points at gettin......more

The Elements of Negotiation: 103 Tactics to Win Every Deal

The Elements of Negotiation: 103 Tactics to Win Every Deal

Comprehensive guide to mastering negotiation, based on 24 years of research The Elements of Negotiation provides readers......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Innovative Internal Communication: How Creativity, Curiosity and Technology Can Create Lasting Impact

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

Sell Like a Spy: The Art of Persuasion from the World of Espionage

Sell Like a Spy: The Art of Persuasion from the World of Espionage

  • Ingram,出版日期:2024-08-27

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

The 7 Tensions of Negotiation

The 7 Tensions of Negotiation

Have you always considered negotiation merely as a means to secure a "yes"? If so, buckle up--Cash Nickerson’s insightfu......more

Nudging

Nudging

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding: A Strategic Approach

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

Merchants of Mayhem: How to Shut Down the Business of Hate

Merchants of Mayhem: How to Shut Down the Business of Hate

A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

Vietnamese Banking Systems and the Fourth Industrial Revolution

Vietnamese Banking Systems and the Fourth Industrial Revolution

  • Ingram,出版日期:2024-08-15

The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more

Diversity, Equity, and Inclusion in Strategic Communications: Becoming Culturally Proficient Communicators

Diversity, Equity, and Inclusion in Strategic Communications: Becoming Culturally Proficient Communicators

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more

Diversity, Equity, and Inclusion in Strategic Communications: Becoming Culturally Proficient Communicators

Diversity, Equity, and Inclusion in Strategic Communications: Becoming Culturally Proficient Communicators

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more

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