As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and......more
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The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and c......more
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Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and ......more
The last fifteen years has witnessed increased academic and practitioner interest in corporate branding studies. This ......more
The continual creation of countless strategic alliances amongst major international corporations is one of the defining ......more
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Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a voice, including organizations ......more
From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes ......more
Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" Eu......more
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It is now recognised that many governance problems in which global business has been implicated have arisen because of g......more
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The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
Defines the organisational revolution as a replacement of the prevailing organisational vision rather than a change in s......more
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Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily ......more
What is the secret to success? Expressing your unique, individual value with fearless authenticity. How we communicate--......more
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Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the d......more
A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we......more
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embra......more
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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understandin......more
In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste--in te......more
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into th......more
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create va......more
Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more
Understanding and applying marketing research is essential for marketing students. It provides knowledge of consumers, t......more
In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
In today’s hyper-connected world, reputation is everything. This book explores the role of reputation management within ......more
Based on 20 years of sales experience, Experiment, Build, Scale is the go-to-market field guide for startup founders. St......more
It’s time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value sel......more
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Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more
Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay si......more
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Sales leadership essentials for an era of rapidly advancing digital technology. Effective sales management--and running ......more
Those who are able to assess themselves and their customers are better in adapting to their counterparts and their needs......more
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies fo......more
In a world where consumers expect more--instantly, seamlessly, and the way they want it--personalization is a strategic ......more
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The story of the man behind some of the world’s biggest chocolate empires. Chocolate Covered Money is for anyone who eat......more
"An immense scholarly feat."-New Yorker * "[A] scorching indictment of free market fundamentalism . . . and how we can c......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more
Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more
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After social media marketing maven Peg Fitzpatrick’s smash success book "The Art of Social Media," she realized small bu......more
When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more
The book describes the various areas of digital product management: from vision and strategy development, idea generatio......more
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Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more
Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more
"Winston tastes good like a cigarette should" and "You’ll wonder where the yellow went when you brush your teeth with Pe......more
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This is a book about the risks and rewards of home ownership in the 21st century. Using a range of vivid examples, it sh......more
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Grow your business by growing your relationships. Nearly all the common advice about growing a business points at gettin......more
Comprehensive guide to mastering negotiation, based on 24 years of research The Elements of Negotiation provides readers......more
Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more
Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more
An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more
Have you always considered negotiation merely as a means to secure a "yes"? If so, buckle up--Cash Nickerson’s insightfu......more
Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more
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Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more
The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more