Stand out from the crowd to find your unique audience In a world where content is everywhere, consumer attention is a va......more

Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic con......more

Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic con......more

Successful sellers set their win rate. In this age of rapid change, B2B purchase decisions increasingly are less tied to......more

Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Cons......more

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

Nowadays, growing a business is a team sport. You need to bring revenue-generating teams, the right technology and the b......more

*An Independent Book of the Month** Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells ......more

Managers and entrepreneurs know they have a great product or service--but they may not know how best to sell it. Useful ......more

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations ......more

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media pr......more

Jan Drengner und Hans R ck bieten einen umfassenden berblick ber die wissen-schaftlichen Grundlagen des Eventmanagements......more

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, w......more

In today’s dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict custo......more

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today’s e......more

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From Drew "Dr. Direct" Eric Whitman, the bestselling author of Cashvertising, comes a fun and accessible graphic novel o......more

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This is a book about the risks and rewards of home ownership in the 21st century. Using a range of vivid examples, it sh......more

This book covers the intersection of behavior analysis and management, including a comprehensive examination of differen......more

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An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

Grow your business by growing your relationships. Nearly all the common advice about growing a business points at gettin......more

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting im......more

An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relations......more

Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2......more

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Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world.......more

Research methodology is an integral part of the knowledge generation and dissemination processes. A hypothesis has a sig......more

Consumers prefer businesses that support sustainability, which is no longer a secret. This volume delves into the nuts-a......more

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more

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A unique playbook for fighting the flood of disinformation--not by correcting lies but by targeting the businesses that ......more

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their ow......more

The Vietnamese Economy and the Fourth Industrial Revolution collects scholarship in topics such as marketing, behavioral......more

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching div......more

For more than a decade, Bryan Elliot has interviewed some of the most successful people in the world--Seth Godin, Simon ......more

Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where ......more

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing wor......more

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status q......more

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of th......more

Provides a multidisciplinary treatment of prediction markets, including diverse perspectives from mathematical economics......more

This book provides insights into modern advertising’s evolving landscape, revealing how digital innovation and social me......more

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This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of ......more

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A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how t......more

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how t......more

Like the ocean, the marketplace constantly changes and today’s cresting?reward?becomes tomorrow’s crashing?risk. Even th......more

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating......more

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that’s n......more

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge ar......more

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Wester......more

The Hipster Economy analyses the hipster phenomenon to argue that the quest for authenticity has been a driver of Wester......more

In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution to the economic chall......more

This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory an......more

THIS LANDMARK WORK of cultural synthesis clearly debates fundamental historical issues of morality, government, autonomy......more

"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the be......more

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A fresh look into understanding your prospective customer’s buying decisions to influence them and win more business Bui......more

With emerging technology transforming customer expectations, it’s important to keep a laser focus on the experience comp......more

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Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more

Foregrounding the work professional communicators do to support public health and social missions, this book examines ho......more

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl comm......more

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, ......more

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. ......more