Economic Development is the leading textbook in this field, providing a complete and balanced introduction to the requis......more

Horngren’s Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating t......more

何謂「精算師」? 所謂「精算師」通常是指具備精算師組織或機構認定為正式會員資格者。隨著台灣保險事業國際交流的蓬勃，台灣精算學術業務已相當國際化。「人壽保險數理」被公認是精算師具備的主軸知識...more

一、以個案引導主題：每章章首介紹一個新穎、有趣的個案，本版特別增列了「人造肉的興起」、「印度的創新：chotuKool計畫」、「UberAIR」、從音樂技術的發展談「我們應該把創新的重點放在哪裡?」等六個新...more

本書針對科技管理的重要議題，分成科技本論、技術取得與運用、技術創新、科技與創新倫理等四大部分，逐一切入科技管理的核心課題，並以作者對於相關期刊文獻的廣泛了解，鋪陳出深入淺出的推理架構，輔以台...more

本書能夠幫助初學者掌握會計基礎實務，並依據最新國際財務報告準則精編。第1章以會計方程式介紹複式簿記對交易的記載方式，第2章介紹借貸法則及會計科目，第3~5章為完整記帳程序，第6章為買賣業會計，第7...more

一、依最新(109年)法令修改，內容最正確。 二、另附線上資源，內容包含： (1)複習及思考問題解答 (2)現行稅法條文(截至7月止最新主要稅法) (3)租稅法題庫(近十年高考、普考、特考、初等考試、高考...more

財政是政府部門的財務活動，就是公共支出與收入。本書是一本研究、分析和評估政府收支計畫的著作，希望能建立讀者對政府政策的認知與分析能力，並藉此引發對公共事務的觀察與關心。 本書共計四篇二十四...more

本書內容力求精簡，納入統計學的主要基本觀念，盡可能地用簡單的圖形與文字解說，並輔以例子做說明，期能滿足初學統計學者的需求。其次，本書包含許多新觀念，都是作者於實務、教學與研究所累積之心得，在...more

「禍兮福之所倚，福兮禍之所伏」印證了佛經：「人生無常」的宿命，人類從搖籃到墳墓時時伴隨著危險，古今中外，無一倖免。現代人為了降低這些危險可能帶來的財務損失，危險管理(Risk Management)科學於是...more

Improve YOUR world. Dean Karlan and Jonathan Morduch’s Economics 3e is built around the central concept that economics i......more

What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. H......more

International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing internationa......more

Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts a......more

Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytics. Includes a real l......more

本書能夠幫助初學者掌握會計基礎實務，並依據最新國際財務報告準則精編。第1章以會計方程式介紹複式簿記對交易的記載方式，第2章介紹借貸法則及會計科目，第3~5章為完整記帳程序，第6章為買賣業會計，第7...more

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve thei......more

本書是一會計基礎入門書籍，以架構分明、淺顯易懂的方式呈現，搭配章末習題，幫助初學者快速吸收會計概念，並於實務中靈活運用。第1章介紹會計科目及借貸法則；第2~4章為會計循環；第5章為買賣業會計；第6...more

Perreault s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer n......more

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hil......more

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communicati......more

Operations and Supply Chain Management, 16e is a comprehensive breadth of Operations Management and Supply Chain, with a......more

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International Financial Management provides students with a foundation for analysis through a text that is well-organize......more

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to wor......more

一、由產業分析著手，將公司分析立足在產業分析的基礎上，並以財務報表分析貫穿四大分析--經營策略分析、會計分析、財務分析與前景分析，將財務報表分析的功用發揮得淋漓盡致。 二、更新國際財務報導準...more

Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little fami......more

本書是專為電腦概論課程設計的全方位內容，主題包括電腦和行動裝置主機本身、輸出入裝置、儲存媒體，加上在電腦和行動裝置上執行的應用程式、App、作業系統，以及網際網路(互聯網)、全球資訊網、大數據、...more

本書是一會計基礎入門書籍，以架構分明、淺顯易懂的方式呈現，搭配章末習題，幫助初學者快速吸收會計概念，並於實務中靈活運用。第1章介紹會計科目及借貸法則；第2~4章為會計循環；第5章為買賣業會計；第6...more

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

As the long-time best-seller in Managerial Accounting, the 17th edition of Garrison/Noreen/Brewer s Managerial Accountin......more

1. Practical, hands-on approach. 2. Intended for UG students in liberal arts, journalism, mass communication, and busi......more

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e......more

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides ......more

Corporate Finance: Core was developed for the graduate (MBA) level as a concise, up-to-date, and to-the-point product, t......more

Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect a......more

Crawford s New Product Management 12e provides the management approach to teaching new products, with the perspective of......more

Cecchetti& Schoenholtz s Money, Banking, and Financial Markets 6estays relevant and interesting through the product s un......more

Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of......more

Environmental Economics, 8th edition provides an introduction to the basic principles of economics as they relate to the......more

一、全方位的「整合行銷傳播」思維 整合行銷傳播的學理與實務運用，已經是現代行銷必備的基本條件。本書作者們即是以此思維撰寫，幫助讀者從閱讀中，培養全方位的「整合行銷傳播」觀念。 二、強調「廣...more

Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to w......more

Comprehensive coverage of mathematical statistics – with a proven approach Introduction to Mathematical Statistics by ......more

Equip your students for success in international finance with the unrivaled depth of theory and practical applications i......more

您知道美聯社是如何在大型超市與連鎖超商之間找到生存縫隙嗎?它使用什麼策略? 在全球精品咖啡中，台灣逐漸取得重要地位?這些咖啡小農事怎樣做到的? 讓我們一起從《策略管理》的趣味中，啟發思考! 本...more

International Economics 17e combines rigorous economic analysis with attention to the issues of economic policy that are......more

本書架構強調將計量經濟學應用到現實世界的問題。每一個計量方法都是研究者分析非實驗性資料時，遇到某特定議題所引出的方法。本書是根據所分析資料的型態來切割主題，與其他書的傳統作法有明顯的不同。 ...more

1.NEW CRITICAL-THINKING CHALLENGES PROVIDE OPPORTUNITIES TO SHARPEN IMPORTANT PROBLEM-SOLVING SKILLS. These interesting ......more

本書作者以教授保險法的多年經驗為本，為使理論與實務並重、切合教學實用所需，採研究合作、逐條釋義方式著作本書，並在每章末提列參考習題，幫助讀者深入思考，以增強學習效果；在文字呈現上則力求簡明易...more

1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy. 2. Emphasis on compan......more

The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professio......more

Today s accounting professionals are challenged to identify enterprise risks and provide quality assurance for a company......more

1.Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable co......more

The 11th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-dat......more

Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and r......more

一、以「有趣實務」闡釋「嚴謹理論」：本書除了有嚴肅的行銷理論內涵，也呈現活潑且具啟發性的實務應用案例，嚴謹性與趣味性兼容並蓄。 二、以「正確觀念」構築「理論系統」：本書強調觀念與架構兼顧，...more

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to ......more

「人力資源管理」旨在研究組織人力資源運用個體效率(micro-efficienc)與總體效能(macro-effectiveness)之學科；其主要核心活動為選才、用才、育才、晉才及留才之系統性程序。目的在運用優質人力資源藉以強...more

Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management cove......more

The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, obj......more

《系統分析與設計》(第十二版)以務實且令人賞心悅目的方式展示資訊系統發展的知識，廣為各大學及技術學院，包括資訊管理、資訊科學及資訊工程等電腦相關科系，或是軟體開發的相關學程所採用。 本書除涵...more

本書係根據Ross、Westerfield和Jordan所撰寫之《財務管理》(Fundamentals of Corporate Finance)第十二版中譯而成。中譯全書共分為七大部分，包含公司理財、財務報表與長期財務規劃、未來現金流量評......more

Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the stre......more

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens......more

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understandin......more

Thomas and Maurice s goal for Managerial Economics is to teach students the economic way of thinking about business deci......more

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial......more

Financial Mathematics for Actuaries is a textbook for students in actuarial science, quantitative finance, financial eng......more

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operatio......more

Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Build......more

This edition introduces today s accumulated knowledge of strategic management scholarship in a way that is extremely acc......more

Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function ......more

The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dyna......more