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Essentials of Marketing Research (5版)

Essentials of Marketing Research (5版)

Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve ......more

Contemporary Advertising and Integrated Marketing Communications (16版)

Contemporary Advertising and Integrated Marketing Communications (16版)

1. Practical, hands-on approach. 2. Intended for UG students in liberal arts, journalism, mass communication, and busi......more

Operations Management in the Supply Chain: Decisions and Cases (8版)

Operations Management in the Supply Chain: Decisions and Cases (8版)

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e......more

Operations Management (14版)

Operations Management (14版)

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides ......more

Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support (11版)

Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support (11版)

For courses in decision support systems, computerized decision-making tools, and management support systems. Market-le......more

Corporate Finance: Core Principles and Applications (6版)

Corporate Finance: Core Principles and Applications (6版)

Corporate Finance: Core was developed for the graduate (MBA) level as a concise, up-to-date, and to-the-point product, t......more

Project Management: The Managerial Process (8版)

Project Management: The Managerial Process (8版)

Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect a......more

New Products Management (12版)

New Products Management (12版)

Crawford s New Product Management 12e provides the management approach to teaching new products, with the perspective of......more

Statistical Techniques in Business & Economics (18版)

Statistical Techniques in Business & Economics (18版)

Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students......more

Money, Banking, and Financial Markets (6版)

Money, Banking, and Financial Markets (6版)

Cecchetti& Schoenholtz s Money, Banking, and Financial Markets 6estays relevant and interesting through the product s un......more

Accounting Information Systems (3版)

Accounting Information Systems (3版)

Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of......more

Environmental Economics: An Introduction (8版)

Environmental Economics: An Introduction (8版)

Environmental Economics, 8th edition provides an introduction to the basic principles of economics as they relate to the......more

Management(GE)(15版)

Management(GE)(15版)

Management by Stephen P. Robbins vividly illustrates effective management theories by incorporating the perspectives of ......more

廣告學(11版)

廣告學(11版)

一、全方位的「整合行銷傳播」思維 整合行銷傳播的學理與實務運用,已經是現代行銷必備的基本條件。本書作者們即是以此思維撰寫,幫助讀者從閱讀中,培養全方位的「整合行銷傳播」觀念。 二、強調「廣...more

Organizational Behavior: Emerging Knowledge, Global Reality (9版)

Organizational Behavior: Emerging Knowledge, Global Reality (9版)

Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to w......more

Introduction to Mathematical Statistics (GE) (8版)

Introduction to Mathematical Statistics (GE) (8版)

Comprehensive coverage of mathematical statistics – with a proven approach Introduction to Mathematical Statistics by ......more

Experiencing MIS (8版)

Experiencing MIS (8版)

1. New - Career Guides in each chapter let students read firsthand accounts from people working in information systems j......more

International Financial Management (14版)

International Financial Management (14版)

Equip your students for success in international finance with the unrivaled depth of theory and practical applications i......more

策略管理 (6版)

策略管理 (6版)

您知道美聯社是如何在大型超市與連鎖超商之間找到生存縫隙嗎?它使用什麼策略? 在全球精品咖啡中,台灣逐漸取得重要地位?這些咖啡小農事怎樣做到的? 讓我們一起從《策略管理》的趣味中,啟發思考! 本...more

International Economics (17版)

International Economics (17版)

International Economics 17e combines rigorous economic analysis with attention to the issues of economic policy that are......more

觀光學(6版)

觀光學(6版)

全書共十四章,分為三大部分。第一部分講述旅遊大眾及旅遊經銷商,並解釋優質服務的重要、配銷通路成員的連結功能,以及科技對所有產業參與者的影響。第二部分讓學生逐一熟悉每種旅遊服務供應商,從交通業...more

計量經濟學(7版)

計量經濟學(7版)

本書架構強調將計量經濟學應用到現實世界的問題。每一個計量方法都是研究者分析非實驗性資料時,遇到某特定議題所引出的方法。本書是根據所分析資料的型態來切割主題,與其他書的傳統作法有明顯的不同。 ...more

人力資源管理:基礎與應用(3版)

人力資源管理:基礎與應用(3版)

「人力資源管理」旨在研究組織人力資源運用個體效率(micro-efficienc)與總體效能(macro-effectiveness)之學科;其主要核心活動為選才、用才、育才、晉才及留才之系統性程序。目的在運用優質人力資源藉以強...more

International Business: The New Realities(GE)(5版)

International Business: The New Realities(GE)(5版)

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse an......more

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)

1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy. 2. Emphasis on compan......more

Ethical Obligations and Decision-Making in Accounting:Text and Cases (5版)

Ethical Obligations and Decision-Making in Accounting:Text and Cases (5版)

The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professio......more

Accounting Information Systems (International Edition) (11版)

Accounting Information Systems (International Edition) (11版)

Today s accounting professionals are challenged to identify enterprise risks and provide quality assurance for a company......more

管理科學概論(6版)

管理科學概論(6版)

一、利用個案導讀方式,介紹管理階層可能面臨的實際問題,再陳述解決問題的管理科學方法與技巧,最後提供分析結果給管理階層做為決策參考。 二、「應用花絮」專欄,強調多樣化的應用領域,培養讀者在管...more

Managerial Accounting (4版)

Managerial Accounting (4版)

1.Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable co......more

Contemporary Management (11版)

Contemporary Management (11版)

The 11th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-dat......more

Fundamentals of Management (GE) (11版)

Fundamentals of Management (GE) (11版)

Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management cove......more

Leadership in Organizations(G PIE) (9版)

Leadership in Organizations(G PIE) (9版)

Leadership in Organizations, 9th Edition provides a balance of theory and practice as it covers the major theories and r......more

行銷學(6版)

行銷學(6版)

一、以「有趣實務」闡釋「嚴謹理論」:本書除了有嚴肅的行銷理論內涵,也呈現活潑且具啟發性的實務應用案例,嚴謹性與趣味性兼容並蓄。 二、以「正確觀念」構築「理論系統」:本書強調觀念與架構兼顧,...more

行銷管理(8版)

行銷管理(8版)

一、以「有趣實務」闡釋「嚴謹理論」:本書除了有嚴肅的行銷理論內涵,也呈現活潑且具啟發性的實務應用案例,嚴謹性與趣味性兼容並蓄。 二、以「正確觀念」構築「理論系統」:本書強調觀念與架構兼顧,...more

Essentials of Business Research Methods (4版)

Essentials of Business Research Methods (4版)

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to ......more

保險法:理論與實務(逐條釋義)(8版)

保險法:理論與實務(逐條釋義)(8版)

本書作者以教授保險法的多年經驗為本,為使理論與實務並重、切合教學實用所需,採研究合作、逐條釋義方式著作本書,並在每章末提列參考習題,幫助讀者深入思考,以增強學習效果;在文字呈現上則力求簡明易...more

微積分(10版)

微積分(10版)

第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

Java How to Program, Late Objects (GE)隨附帳號(11版)

Java How to Program, Late Objects (GE)隨附帳號(11版)

The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, obj......more

系統分析與設計(12版)

系統分析與設計(12版)

《系統分析與設計》(第十二版)以務實且令人賞心悅目的方式展示資訊系統發展的知識,廣為各大學及技術學院,包括資訊管理、資訊科學及資訊工程等電腦相關科系,或是軟體開發的相關學程所採用。 本書除涵...more

策略管理(13版)

策略管理(13版)

由Hill、Schilling以及Jones三位學者合著的《策略管理》,不論在美國本地或是全球重要的海外市場,都是一本深受教師與學生喜愛,而被廣泛採用的教科書。它至今已推出第十三版,足見其受重視與歡迎的程度。...more

財務管理(12版)

財務管理(12版)

本書係根據Ross、Westerfield和Jordan所撰寫之《財務管理》(Fundamentals of Corporate Finance)第十二版中譯而成。中譯全書共分為七大部分,包含公司理財、財務報表與長期財務規劃、未來現金流量評......more

Accounting for Decision Making and Control(10版)

Accounting for Decision Making and Control(10版)

Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the stre......more

Consumer Behavior:Buying, Having, and Being(13版)

Consumer Behavior:Buying, Having, and Being(13版)

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens......more

Product Design and Development(7版)

Product Design and Development(7版)

Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product......more

Consumer Behavior:Building Marketing Strategy(14版)

Consumer Behavior:Building Marketing Strategy(14版)

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understandin......more

Managerial Economics:Foundations of Business Analysis and Strategy(13版)

Managerial Economics:Foundations of Business Analysis and Strategy(13版)

Thomas and Maurice s goal for Managerial Economics is to teach students the economic way of thinking about business deci......more

Business Analysis and Valuation:IFRS Edition(Text and Case)(5版)

Business Analysis and Valuation:IFRS Edition(Text and Case)(5版)

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial......more

Auditing and Assurance Services (GE)(17版)

Auditing and Assurance Services (GE)(17版)

Comprehensive and up-to-date, including discussion of new standards, codes, and concepts, Auditing and Assurance Service......more

Financial Mathematics for Actuaries(2版)

Financial Mathematics for Actuaries(2版)

Financial Mathematics for Actuaries is a textbook for students in actuarial science, quantitative finance, financial eng......more

Operations Management:Sustainability and Supply Chain Management (GE)(13版)

Operations Management:Sustainability and Supply Chain Management (GE)(13版)

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operatio......more

Strategic Brand Management(5版)

Strategic Brand Management(5版)

Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Build......more

Fundamentals of Human Resource Management(8版)

Fundamentals of Human Resource Management(8版)

Applicable to both HR majors and non-majors, Fundamentals of Human Resource Management, 8e, focuses on human resource is......more

Operations and Supply Chain Management:The Core(5版)

Operations and Supply Chain Management:The Core(5版)

The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dyna......more

Managing Operations Across the Supply Chain(4版)

Managing Operations Across the Supply Chain(4版)

The Fourth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operation......more

Marketing: An Introduction (GE)(14版)

Marketing: An Introduction (GE)(14版)

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketi......more

Employee Training and Development(8版)

Employee Training and Development(8版)

Companies that use innovative training and development practices are likely to report better financial performance than ......more

Essentials of Corporate Finance(10版)

Essentials of Corporate Finance(10版)

Ross, Essentials of Corporate Finance, 10e, focuses on what undergraduate students with widely varying backgrounds and i......more

Fundamentals of Corporate Finance(10版)

Fundamentals of Corporate Finance(10版)

Brealey, Fundamentals of Corporate Finance, 10e, is an introduction to corporate finance and focuses on how companies in......more

Purchasing and Supply Management(16版)

Purchasing and Supply Management(16版)

The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and su......more

Managerial Accounting:Creating Value in a Dynamic Business Environment (ISE)(12版)

Managerial Accounting:Creating Value in a Dynamic Business Environment (ISE)(12版)

The emphasis of Managerial Accounting, 12th edition, is on teaching students to use accounting information to best manag......more

Managerial Accounting for Managers(5版)

Managerial Accounting for Managers(5版)

Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfec......more

Negotiation(8版)

Negotiation(8版)

Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, David M. Saunders, an......more

A First Course in Probability (GE)(10版)

A First Course in Probability (GE)(10版)

A First Course in Probability offers an elementary introduction to the theory of probability for students in mathematics......more

Human Resource Management (GE)16版

Human Resource Management (GE)16版

Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function ......more

個體經濟學(9版)

個體經濟學(9版)

你知道臉書成功的原因嗎?在紐約為何不容易搭到計程車?房價泡沫是怎麼一回事?為何有的餐廳只賣套餐,有的餐廳既賣套餐又可以單點?你該不該攻讀MBA學位呢?生產面板的亞洲國家高階經理人,為何相繼在美國入獄...more

行銷研究:大數據與傳統行銷工具的結合

行銷研究:大數據與傳統行銷工具的結合

1.結合大數據工具與傳統行銷工具 在大數據的時代,許多的問題不再需要查表、手算或操作計算機,只要透過電腦軟體處理即可得到答案,因此本書將重點放在統計數值的解讀與背後的行銷意涵介紹。 2.結合網...more

國際貿易理論與政策(9版)

國際貿易理論與政策(9版)

一、工程與科學技術的長足進展,使得跨國運輸與訊息流通傳遞的成本大幅下降,全球各國經濟體間的貿易也因此變得更加熱絡。在經濟發展戰略佈局上,國際貿易對內需市場不大的台灣來說更顯重要。因此,台灣向...more

運輸經濟學(5版)

運輸經濟學(5版)

本書探討當前運輸經濟學的發展,並從運輸經濟理論來分析運輸業的需求與供給函數,以及鐵路、公路、航空、海運等四大運輸業的成本與定價理論。其次探討運輸之管制、補貼、運輸計畫評估等課題,共十五章,俾...more

微積分(精華版)(公制版)(10版)

微積分(精華版)(公制版)(10版)

第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

Applied Linear Statistical Models:Design and Analysis of Experiments(5版)

Applied Linear Statistical Models:Design and Analysis of Experiments(5版)

1. Applied Linear Statistical Models contains 14 chapters on the Applied Linear Regression Models, plus an additional 16......more

Applied Linear Statistical Models:Applied Linear Regression Models(5版)

Applied Linear Statistical Models:Applied Linear Regression Models(5版)

1. Added material on important techniques for data mining, including regression trees and neural network models in Chapt......more

國際金融:市場、理論與實務(6版)

國際金融:市場、理論與實務(6版)

一、概念化:以深入淺出的筆法闡述國際金融,並輔以大量簡單易懂的圖表;另增修「國金小百科」,闡述重要名詞或概念,例如,黑天鵝效應及羊群效應(ch1)、大麥克指數(ch9)、外溢效果(ch14)、貨幣戰爭與中美...more

管理學(14版)

管理學(14版)

一、本書翻譯自Stephen P. Robbins與Mary Coulter所著《管理學》(Management 14e)。以組織、管理者、決策為核心,再以管理四大功能向外推展,內容結構清晰、條理分明、邏輯嚴謹,能為讀者建立完整的管理思...more

國際企業(12版)

國際企業(12版)

一、新增最新國際企業學術研究的相關討論議題及焦點。 二、新增最新國際企業相關時事、事件、統計數據及實際案例。 三、更新每一章的章首個案及章末個案。 四、更新每一章節內的圖、表、照片、案例...more

計算機概論:探索電腦2018

計算機概論:探索電腦2018

本書是專為電腦課程設計的全方位內容、主題涵蓋完整、包括在電腦和行動裝置上執行的應用軟體、App、作業系統、網際網路、全球資訊網、大數據、雲端運算以及證照考試等內容,還有穿載裝置、觸控裝置等最新...more

Brief Calculus:An Applied Approach(Metric Edition)(10版)

Brief Calculus:An Applied Approach(Metric Edition)(10版)

Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the......more

現代金融市場(10版)

現代金融市場(10版)

一、內容概念化:深入淺出的闡述金融市場,輔以豐富簡單易懂的圖、表。 二、介紹最新發展:增修「互聯網金融」及「金融科技」發展,並增修「離岸人民幣市場」發展,以及人民幣國際化等相關議題。 三、...more

E-Commerce 2019:Business. Technology. Society.(GE)(15版)

E-Commerce 2019:Business. Technology. Society.(GE)(15版)

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.tech......more

資訊管理(7版)

資訊管理(7版)

資訊管理到底是什麼?這個問題的答案隨著近代科技的快速發展,因地域、行業需求的不同而不斷改變。現今人與人之間的交流,則因電腦網路與可攜式行動裝置的發展產生巨大的變化,這全都來自於人們對資訊管理...more

微積分(4版)

微積分(4版)

本書作者群於商學院、管理學院及社會科學院主授微積分或數學課程,書本內容為授課多年所累積之心得精心撰寫而成。內容跳脫傳統的僵化定義表述,而以直觀漸進的方式,輔以實際的例子引導學生建立微積分的基...more

Business Essentials(GE) (12版)

Business Essentials(GE) (12版)

Focus on the practical skills and important developments in business The recent events in domestic and global economie......more

通識經濟學

通識經濟學

一、全書核心課題為:「市場均衡」與「國際貿易」。其內容幾乎「零數學」,省略許多過往會讓學生感到枯燥而且實用性不高的題材,主要篇幅都用來介紹經濟學的現實應用。 二、作者取材並編寫了許多有趣的...more

組織理論與管理(5版)

組織理論與管理(5版)

本書是為了教學的目的而設計的,以過去的相關研究與教學用書為基礎,除了確保內容的完備性與正確性外,更希望可以將許多學術研究與理論轉換成比較容易理解與閱讀的文字,尤其適合大學與技職院校大學部高年...more

Compensation (13版)

Compensation (13版)

Takes a three-pronged approach to compensation by focusing on theory, research, and practice. The 13th edition continues......more

Essentials of Economics (11版)

Essentials of Economics (11版)

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for se......more

Introduction to Data Mining (GE) (2版)

Introduction to Data Mining (GE) (2版)

Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first ti......more

Topology (PNIE) (2版)

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This text is designed to provide instructors with a convenient single text resource for bridging between general and alg......more

Elementary Linear Algebra (PNIE) (2版)

Elementary Linear Algebra (PNIE) (2版)

Based on the recommendations of the Linear Algebra Curriculum Study Group, this introduction to linear algebra offers a ......more

貨幣銀行學原理(6版)

貨幣銀行學原理(6版)

本書有系統、完整地闡述貨幣銀行學的學理,用深入淺出的手法說明各種概念、制度及理論,第六版除全面更新統計資料外,亦配合金融市場、銀行管理、貨幣政策理論與實務的新發展,適合稍有經濟學基礎的人,了...more

貨幣銀行學:理論與應用(3版)

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一、涵蓋貨幣銀行學課程的核心題材,文字精簡、理論架構完整、內容簡明易懂。 二、內容綱要化,以表格與流程圖歸納重要內容,方便讀者閱讀與理解。 三、提供最新實證資料,製作反應貨幣銀行學核心思維...more

International Marketing(18版)

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Calculus: An Applied Approach (Metric Edition) (10版)

Calculus: An Applied Approach (Metric Edition) (10版)

Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the......more

微積分

微積分

第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

Business Foundations: A Changing World (12版)

Business Foundations: A Changing World (12版)

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and......more

A First Course in Abstract Algebra (PNIE) (7版)

A First Course in Abstract Algebra (PNIE) (7版)

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Strategic Management of Technological Innovation (6版)

Strategic Management of Technological Innovation (6版)

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Global Business Today (11版)

Global Business Today (11版)

The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and compan......more

Operations Management(2版)

Operations Management(2版)

Cachon Operations Management 2e is designed for undergraduate students taking an introductory course in Operations Manag......more

Supply Chain Logistics Management(5版)

Supply Chain Logistics Management(5版)

The Fifth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm s ......more

Basic Business Statistics: Concepts and Applications (GE) (14版)

Basic Business Statistics: Concepts and Applications (GE) (14版)

In this fourteenth edition, Statistics for Business and Economics continues to help students see the relevance of statis......more

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