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Java How to Program, Late Objects (GE)隨附帳號(11版)

Java How to Program, Late Objects (GE)隨附帳號(11版)

The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, obj......more

系統分析與設計(12版)

系統分析與設計(12版)

《系統分析與設計》(第十二版)以務實且令人賞心悅目的方式展示資訊系統發展的知識,廣為各大學及技術學院,包括資訊管理、資訊科學及資訊工程等電腦相關科系,或是軟體開發的相關學程所採用。 本書除涵...more

策略管理(13版)

策略管理(13版)

由Hill、Schilling以及Jones三位學者合著的《策略管理》,不論在美國本地或是全球重要的海外市場,都是一本深受教師與學生喜愛,而被廣泛採用的教科書。它至今已推出第十三版,足見其受重視與歡迎的程度。...more

財務管理(12版)

財務管理(12版)

本書係根據Ross、Westerfield和Jordan所撰寫之《財務管理》(Fundamentals of Corporate Finance)第十二版中譯而成。中譯全書共分為七大部分,包含公司理財、財務報表與長期財務規劃、未來現金流量評......more

Accounting for Decision Making and Control(10版)

Accounting for Decision Making and Control(10版)

Accounting for Decision Making and Control provides students and managers with an understanding appreciation of the stre......more

Product Design and Development(7版)

Product Design and Development(7版)

Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product......more

Consumer Behavior:Buying, Having, and Being(13版)

Consumer Behavior:Buying, Having, and Being(13版)

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens......more

Consumer Behavior:Building Marketing Strategy(14版)

Consumer Behavior:Building Marketing Strategy(14版)

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understandin......more

Managerial Economics:Foundations of Business Analysis and Strategy(13版)

Managerial Economics:Foundations of Business Analysis and Strategy(13版)

Thomas and Maurice s goal for Managerial Economics is to teach students the economic way of thinking about business deci......more

Business Analysis and Valuation:IFRS Edition(Text and Case)(5版)

Business Analysis and Valuation:IFRS Edition(Text and Case)(5版)

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial......more

Auditing and Assurance Services (GE)(17版)

Auditing and Assurance Services (GE)(17版)

Comprehensive and up-to-date, including discussion of new standards, codes, and concepts, Auditing and Assurance Service......more

Financial Mathematics for Actuaries(2版)

Financial Mathematics for Actuaries(2版)

Financial Mathematics for Actuaries is a textbook for students in actuarial science, quantitative finance, financial eng......more

Operations Management:Sustainability and Supply Chain Management (GE)(13版)

Operations Management:Sustainability and Supply Chain Management (GE)(13版)

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operatio......more

Strategic Brand Management(5版)

Strategic Brand Management(5版)

Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Build......more

Operations and Supply Chain Management:The Core(5版)

Operations and Supply Chain Management:The Core(5版)

The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dyna......more

Managing Operations Across the Supply Chain(4版)

Managing Operations Across the Supply Chain(4版)

The Fourth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operation......more

Employee Training and Development(8版)

Employee Training and Development(8版)

Companies that use innovative training and development practices are likely to report better financial performance than ......more

Essentials of Corporate Finance(10版)

Essentials of Corporate Finance(10版)

Ross, Essentials of Corporate Finance, 10e, focuses on what undergraduate students with widely varying backgrounds and i......more

Purchasing and Supply Management(16版)

Purchasing and Supply Management(16版)

The Sixteenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and su......more

Managerial Accounting for Managers(5版)

Managerial Accounting for Managers(5版)

Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfec......more

Negotiation(8版)

Negotiation(8版)

Negotiation is a critical skill needed for effective management. Negotiation 8e by Roy J. Lewicki, David M. Saunders, an......more

Fundamentals of Human Resource Management(8版)

Fundamentals of Human Resource Management(8版)

Applicable to both HR majors and non-majors, Fundamentals of Human Resource Management, 8e, focuses on human resource is......more

Human Resource Management (GE)16版

Human Resource Management (GE)16版

Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function ......more

A First Course in Probability (GE)(10版)

A First Course in Probability (GE)(10版)

A First Course in Probability offers an elementary introduction to the theory of probability for students in mathematics......more

Marketing: An Introduction (GE)(14版)

Marketing: An Introduction (GE)(14版)

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketi......more

Fundamentals of Corporate Finance(10版)

Fundamentals of Corporate Finance(10版)

Brealey, Fundamentals of Corporate Finance, 10e, is an introduction to corporate finance and focuses on how companies in......more

Managerial Accounting:Creating Value in a Dynamic Business Environment (ISE)(12版)

Managerial Accounting:Creating Value in a Dynamic Business Environment (ISE)(12版)

The emphasis of Managerial Accounting, 12th edition, is on teaching students to use accounting information to best manag......more

個體經濟學(9版)

個體經濟學(9版)

你知道臉書成功的原因嗎?在紐約為何不容易搭到計程車?房價泡沫是怎麼一回事?為何有的餐廳只賣套餐,有的餐廳既賣套餐又可以單點?你該不該攻讀MBA學位呢?生產面板的亞洲國家高階經理人,為何相繼在美國入獄...more

行銷研究:大數據與傳統行銷工具的結合

行銷研究:大數據與傳統行銷工具的結合

1.結合大數據工具與傳統行銷工具 在大數據的時代,許多的問題不再需要查表、手算或操作計算機,只要透過電腦軟體處理即可得到答案,因此本書將重點放在統計數值的解讀與背後的行銷意涵介紹。 2.結合網...more

國際貿易理論與政策(9版)

國際貿易理論與政策(9版)

一、工程與科學技術的長足進展,使得跨國運輸與訊息流通傳遞的成本大幅下降,全球各國經濟體間的貿易也因此變得更加熱絡。在經濟發展戰略佈局上,國際貿易對內需市場不大的台灣來說更顯重要。因此,台灣向...more

運輸經濟學(5版)

運輸經濟學(5版)

本書探討當前運輸經濟學的發展,並從運輸經濟理論來分析運輸業的需求與供給函數,以及鐵路、公路、航空、海運等四大運輸業的成本與定價理論。其次探討運輸之管制、補貼、運輸計畫評估等課題,共十五章,俾...more

Applied Linear Statistical Models:Design and Analysis of Experiments(5版)

Applied Linear Statistical Models:Design and Analysis of Experiments(5版)

1. Applied Linear Statistical Models contains 14 chapters on the Applied Linear Regression Models, plus an additional 16......more

微積分(精華版)(公制版)(10版)

微積分(精華版)(公制版)(10版)

第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

國際金融:市場、理論與實務(6版)

國際金融:市場、理論與實務(6版)

一、概念化:以深入淺出的筆法闡述國際金融,並輔以大量簡單易懂的圖表;另增修「國金小百科」,闡述重要名詞或概念,例如,黑天鵝效應及羊群效應(ch1)、大麥克指數(ch9)、外溢效果(ch14)、貨幣戰爭與中美...more

Applied Linear Statistical Models:Applied Linear Regression Models(5版)

Applied Linear Statistical Models:Applied Linear Regression Models(5版)

1. Added material on important techniques for data mining, including regression trees and neural network models in Chapt......more

管理學(14版)

管理學(14版)

一、本書翻譯自Stephen P. Robbins與Mary Coulter所著《管理學》(Management 14e)。以組織、管理者、決策為核心,再以管理四大功能向外推展,內容結構清晰、條理分明、邏輯嚴謹,能為讀者建立完整的管理思...more

國際企業(12版)

國際企業(12版)

一、新增最新國際企業學術研究的相關討論議題及焦點。 二、新增最新國際企業相關時事、事件、統計數據及實際案例。 三、更新每一章的章首個案及章末個案。 四、更新每一章節內的圖、表、照片、案例...more

計算機概論:探索電腦2018

計算機概論:探索電腦2018

本書是專為電腦課程設計的全方位內容、主題涵蓋完整、包括在電腦和行動裝置上執行的應用軟體、App、作業系統、網際網路、全球資訊網、大數據、雲端運算以及證照考試等內容,還有穿載裝置、觸控裝置等最新...more

Brief Calculus:An Applied Approach(Metric Edition)(10版)

Brief Calculus:An Applied Approach(Metric Edition)(10版)

Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the......more

E-Commerce 2019:Business. Technology. Society.(GE)(15版)

E-Commerce 2019:Business. Technology. Society.(GE)(15版)

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.tech......more

現代金融市場(10版)

現代金融市場(10版)

一、內容概念化:深入淺出的闡述金融市場,輔以豐富簡單易懂的圖、表。 二、介紹最新發展:增修「互聯網金融」及「金融科技」發展,並增修「離岸人民幣市場」發展,以及人民幣國際化等相關議題。 三、...more

資訊管理(7版)

資訊管理(7版)

資訊管理到底是什麼?這個問題的答案隨著近代科技的快速發展,因地域、行業需求的不同而不斷改變。現今人與人之間的交流,則因電腦網路與可攜式行動裝置的發展產生巨大的變化,這全都來自於人們對資訊管理...more

微積分(4版)

微積分(4版)

本書作者群於商學院、管理學院及社會科學院主授微積分或數學課程,書本內容為授課多年所累積之心得精心撰寫而成。內容跳脫傳統的僵化定義表述,而以直觀漸進的方式,輔以實際的例子引導學生建立微積分的基...more

Business Essentials(GE) (12版)

Business Essentials(GE) (12版)

Focus on the practical skills and important developments in business The recent events in domestic and global economie......more

通識經濟學

通識經濟學

一、全書核心課題為:「市場均衡」與「國際貿易」。其內容幾乎「零數學」,省略許多過往會讓學生感到枯燥而且實用性不高的題材,主要篇幅都用來介紹經濟學的現實應用。 二、作者取材並編寫了許多有趣的...more

組織理論與管理(5版)

組織理論與管理(5版)

本書是為了教學的目的而設計的,以過去的相關研究與教學用書為基礎,除了確保內容的完備性與正確性外,更希望可以將許多學術研究與理論轉換成比較容易理解與閱讀的文字,尤其適合大學與技職院校大學部高年...more

Compensation (13版)

Compensation (13版)

Takes a three-pronged approach to compensation by focusing on theory, research, and practice. The 13th edition continues......more

Essentials of Economics (11版)

Essentials of Economics (11版)

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for se......more

Introduction to Data Mining (GE) (2版)

Introduction to Data Mining (GE) (2版)

Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first ti......more

Topology (PNIE) (2版)

Topology (PNIE) (2版)

This text is designed to provide instructors with a convenient single text resource for bridging between general and alg......more

Elementary Linear Algebra (PNIE) (2版)

Elementary Linear Algebra (PNIE) (2版)

Based on the recommendations of the Linear Algebra Curriculum Study Group, this introduction to linear algebra offers a ......more

貨幣銀行學原理(6版)

貨幣銀行學原理(6版)

本書有系統、完整地闡述貨幣銀行學的學理,用深入淺出的手法說明各種概念、制度及理論,第六版除全面更新統計資料外,亦配合金融市場、銀行管理、貨幣政策理論與實務的新發展,適合稍有經濟學基礎的人,了...more

貨幣銀行學:理論與應用(3版)

貨幣銀行學:理論與應用(3版)

一、涵蓋貨幣銀行學課程的核心題材,文字精簡、理論架構完整、內容簡明易懂。 二、內容綱要化,以表格與流程圖歸納重要內容,方便讀者閱讀與理解。 三、提供最新實證資料,製作反應貨幣銀行學核心思維...more

International Marketing(18版)

International Marketing(18版)

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Mar......more

Calculus: An Applied Approach (Metric Edition) (10版)

Calculus: An Applied Approach (Metric Edition) (10版)

Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the......more

微積分

微積分

第十版不僅延續前版的基本架構,進而更新許多實際生活資料和應用問題,讓讀者得到最新的數據資料,新版特別補充許多商業和生命科學的應用問題,使讀者清楚知道所學習的微積分與實際生活息息相關。新版包含...more

Business Foundations: A Changing World (12版)

Business Foundations: A Changing World (12版)

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and......more

A First Course in Abstract Algebra (PNIE) (7版)

A First Course in Abstract Algebra (PNIE) (7版)

Considered a classic by many, A First Course in Abstract Algebra is an in-depth introduction to abstract algebra. Focuse......more

Strategic Management of Technological Innovation (6版)

Strategic Management of Technological Innovation (6版)

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It......more

Global Business Today (11版)

Global Business Today (11版)

The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and compan......more

Experiencing MIS (GE) (7版)

Experiencing MIS (GE) (7版)

As technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illu......more

Operations Management(2版)

Operations Management(2版)

Cachon Operations Management 2e is designed for undergraduate students taking an introductory course in Operations Manag......more

Supply Chain Logistics Management(5版)

Supply Chain Logistics Management(5版)

The Fifth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm s ......more

Finite Mathematics for Business, Economics, Life Sciences, and Social Sciences (GE) (14版)

Finite Mathematics for Business, Economics, Life Sciences, and Social Sciences (GE) (14版)

Helps students “get the idea” through an extensive built-in guidance More than 300 completely worked examples introduc......more

Introduction to Mathematical Statistics (PNIE) (7版)

Introduction to Mathematical Statistics (PNIE) (7版)

Introduction to Mathematical Statistics, Seventh Edition, provides students with a comprehensive introduction to mathema......more

Basic Business Statistics: Concepts and Applications (GE) (14版)

Basic Business Statistics: Concepts and Applications (GE) (14版)

In this fourteenth edition, Statistics for Business and Economics continues to help students see the relevance of statis......more

服務管理(6版)

服務管理(6版)

本書根據服務的基本特性,以服務行為、服務品質的變動性、服務的無形性、服務的顧客參與性及服務地點彈性等五大部分作為主軸架構探討。並廣泛羅列相關學術文獻,輔以台灣本土例證之解說,具獨到的分析程序...more

組織與管理研究的實證方法(3版)

組織與管理研究的實證方法(3版)

本書第一、二版介紹了研究究竟該從何處下手?要研究什麼主題、要做多少文獻回顧、要採用什麼理論、用什麼方法、如何分析資料,此次的改版使得尋找燈的開關更為容易;打開開關後,室內更將大放光明,許多事...more

Fundamentals of Cost Accounting(6版)

Fundamentals of Cost Accounting(6版)

Developing Skills for the Classroom and Beyond: Fundamentals of Cost Accounting is a cost accounting text that lets the ......more

Principles of Corporate Finance(13版)

Principles of Corporate Finance(13版)

Brealey, Principles of Corporate Finance, 13e, describes the theory and practice of corporate finance. We hardly need to......more

International Accounting(5版)

International Accounting(5版)

The Fifth Edition of International Accounting provides an overview of the broadly defined area of international accounti......more

Essential Statistics in Business and Economics(3版)

Essential Statistics in Business and Economics(3版)

Essential Statistics in Business and Economics 3rd Edition By David Doane and Lori Seward includes a full integration of......more

Essentials Business Statistics(2版)

Essentials Business Statistics(2版)

Essentials of Business Statistics by Jaggia focuses on communicating with numbers and is visually appealing, practical, ......more

Financial Accounting(10版)

Financial Accounting(10版)

Libby/Libby/Hodge wrote this text based on their belief that the subject of financial accounting is inherently interesti......more

Accounting: What the Numbers Mean(12版)

Accounting: What the Numbers Mean(12版)

Designed for non-majors, Accounting: What the Numbers Mean, guides students through the basics: what accounting informat......more

Labor Economics(8版)

Labor Economics(8版)

Features 1. Approach: Labor Economics is surveyed with an emphasis on both theory and facts. This approach relies more......more

Applied Calculus (Asia Edition)(7版)

Applied Calculus (Asia Edition)(7版)

This book is an introduction to calculus and its applications to the management, social, behavioral, and biomedical scie......more

Business Statistics and Analytics in Practice(9版)

Business Statistics and Analytics in Practice(9版)

1. A modern, practical and unique framework for teaching an introductory course in Business Statistics. 2.  Employs r......more

服務管理(9版)

服務管理(9版)

本書譯自Bordoloi、Fitzsimmons及Fitzsimmons合著的《服務管理》。全書共分為三篇,第一篇由「瞭解服務」開始談起,說明服務在經濟體中扮演促進發展的角色,以問題式的架構探討服務策略的規劃。第二篇則專...more

企業概論(5版)

企業概論(5版)

本書是以精簡的方式來介紹「企業」的內涵、職能活動,以及企業的運作。本書具有以下特色: 一、精簡:本書係走「小而美」的路線,對於想在有限時間內能夠精確掌握「企業概論」內涵的讀者,本書特別適合...more

Marketing Research: An Applied Orientation(7版)

Marketing Research: An Applied Orientation(7版)

NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of un......more

Multivariate Data Analysis(8版)

Multivariate Data Analysis(8版)

The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as......more

Introduction to Management Science (GE)(13版)

Introduction to Management Science (GE)(13版)

A logical, step-by-step approach to complex problem-solving Using simple, straightforward examples to present complex ......more

Corporate Finance(ISE)(12版)

Corporate Finance(ISE)(12版)

Corporate Finance, by Ross, Westerfield, Jaffe, and Jordan emphasizes the modern fundamentals of the theory of finance, ......more

The Economics of Money, Banking and Financial Markets(GE)(12版)

The Economics of Money, Banking and Financial Markets(GE)(12版)

The Economics of Money, Banking and Financial Markets strengthens students application and decision-marking skills, and......more

Brief Applied Calculus(Original)(7版)

Brief Applied Calculus(Original)(7版)

The book s many applications are related to finance, business, and such general-interest topics as learning curves in ai......more

企業研究方法(附光碟)(六版)

企業研究方法(附光碟)(六版)

本書共分為二十二章。在研究設計方面包含:企業研究方法概論、科學方法的基本概論、研究面向與研究程序、研究設計概論、文獻回顧與次級資料的蒐集、態度的衡量與信度及效度的檢定、問卷設計、抽樣設計、質...more

E-Marketing (ISE) (八版)

E-Marketing (ISE) (八版)

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to ......more

服務業行銷(八版)

服務業行銷(八版)

本書第八版進行大幅的修改,充分反映服務經濟的發展趨勢,特別是在科技、最新研究發現方面,並回應來自讀者的建議。本書特色如下: 一、理論實務兼具:根基於紮實的學術研究,並以管理觀點出發,建立理...more

軌道運輸管理(2版)

軌道運輸管理(2版)

我國已經在西部運輸走廊經營高速鐵路系統十餘年,而台北、高雄、桃園等都會區捷運及桃園國際機場聯外捷運系統亦正營運中。因此,軌道運輸將在國內城際及都市的運輸系統中,扮演重要的角色。 本書主要在...more

消費者行為概論(5版)

消費者行為概論(5版)

《消費者行為概論》以深入淺出的方式來介紹「消費者行為」的相關理論,並大幅引用國內消費市場中最新、最具話題性,以及最有啟發性的實務例證,來佐證理論的內涵,藉由以「學術理論為經,實務應用為緯」,...more

Advertising & IMC: Principles & Practice (GE)(11版)

Advertising & IMC: Principles & Practice (GE)(11版)

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of con......more

消費者行為(6版)

消費者行為(6版)

一家神秘的燒肉店如何把吃肉變成娛樂秀,讓消費者的體驗更豐富? 小心!你的 Facebook 發文正洩漏你是否憂鬱!只要50則特貼文,就能分析你的人格特質! 《消費者行為》以資訊處理與決策為主軸,分別就消費...more

管理學概論(5版)

管理學概論(5版)

管理學可以很有趣,也可以很容易學! 科技大廠友達為何要找國光劇團來學創新? 京劇能給這些科技人員什麼新思維? 大戶屋如何巧妙地運用全家超商的經營智慧,只憑一年四道新菜,卻能愈賣愈熱? 本書特色...more

管理學(6版)

管理學(6版)

管理學可以很有趣,也可以很容易學! 科技大廠友達為何要找國光劇團來學創新? 京劇能給這些科技人員什麼新思維? 大戶屋如何巧妙地運用全家超商的經營智慧,只憑一年四道新菜,卻能愈賣愈熱? 本書特色...more

企業研究方法(13版)

企業研究方法(13版)

一、結合理論與實務,使得者了解企業研究本身、思考模式、研究程序與內涵。 二、強調管理決策應用,深入探討研究計畫的規模與設計、管理問題、研究問題、調查問題、測量問題 及各種資料調查的方法與工具...more

國際財務管理概論(4版)

國際財務管理概論(4版)

本書在探討跨國企業應該如何制訂「融資決策」與「投資決策」,並管理「匯率風險」,以有效達到企業的經營目標,具有以下特色: 一、以簡馭繁,涵蓋國際財務管理課程的核心題材,內容簡明扼要。本版大幅...more

商業溝通:正向溝通 職能UP!(2版)

商業溝通:正向溝通 職能UP!(2版)

一、商業溝通是職場成功的關鍵。本書作者以其逾30年的職場經歷,透過淺顯易懂的文字,帶領讀者從「價值」、「溝通」與「人脈」三個面向,來發展職場競爭力、提升自我軟實力、建立正向溝通的「職場心法」。...more

Discrete Mathematics (GE)(8版)

Discrete Mathematics (GE)(8版)

With nearly 4,500 exercises, Discrete Mathematics provides ample opportunities for students to practice, apply, and demo......more

Essentials of Investments (ISE)(11版)

Essentials of Investments (ISE)(11版)

1.Plentiful, high quality end-of-chapter material includes a chapter summary, key terms with page references, Problem Se......more

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