• 今日66折
  • 天天BUY
套書展

'縮小搜尋範圍':

  • 策略管理

排序依

商品清單共有14

Strategic Management: Concepts (5版)

Strategic Management: Concepts (5版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

策略管理 (6版)

策略管理 (6版)

您知道美聯社是如何在大型超市與連鎖超商之間找到生存縫隙嗎?它使用什麼策略? 在全球精品咖啡中,台灣逐漸取得重要地位?這些咖啡小農事怎樣做到的? 讓我們一起從《策略管理》的趣味中,啟發思考! 本...more

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)

1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy. 2. Emphasis on compan......more

Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

This edition introduces today s accumulated knowledge of strategic management scholarship in a way that is extremely acc......more

Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)

Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)

This edition introduces today s accumulated knowledge of strategic management scholarship in a way that is extremely acc......more

Strategic Management and Competitive Advantage: Concepts and Cases (GE)(六版)

Strategic Management and Competitive Advantage: Concepts and Cases (GE)(六版)

This book strips out the unnecessary, by presenting material that answers the question: does this concept help students ......more

Strategic Management: Text and Cases(9版)

Strategic Management: Text and Cases(9版)

1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds......more

Strategic Management:Planning for Domestic and Global Competition(14版)

Strategic Management:Planning for Domestic and Global Competition(14版)

Features 1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, whi......more

Strategic Management:Planning for Domestic and Global Competition(14版)

Strategic Management:Planning for Domestic and Global Competition(14版)

Features 1.Cases that offer a diverse set of very contemporary business situations drawn from companies worldwide, whi......more

策略管理與競爭優勢(5版)

策略管理與競爭優勢(5版)

本書目的在於提供策略管理領域的整合觀點。為促進此一整合,本書的前幾章發展出一套VRIO架構,作為其他章節的組織架構。此外,透過VRIO架構讓讀者了解公司在競爭環境中所面臨的威脅和機會,以及進一步體認...more

現代策略管理(六版)

現代策略管理(六版)

策略管理這個專業領域,光是「策略」二字,便讓人覺得莫測高深,難免令人感到仰之彌高而望之彌深。因此本書採用深入淺出的策略觀念、分析方法,以及精彩的策略範例,不僅適合策略管理的初學者,對於已有豐...more

高階策略管理:企劃與決策

高階策略管理:企劃與決策

有效「高階策略管理」是達致「民富國強」之大道。美國在二十一世紀一百年間,能躍為世界第一強國之原因,就是它的「企業管理」最為有效,財富(Fortune)雜誌2008年刊登的全球五百大企業(Global 500),美國...more

策略管理:分析架構與實例(二版)

策略管理:分析架構與實例(二版)

本書主要是為EMBA或企業管理研究所學分班、管理研究所一般碩士生、及程度較高的商學院大學部學生提供一本完整且系統介紹策略管理基本觀念的書,並大量採用國內外的經典實例以講解基本觀念與分析架構的應用...more

策略管理:理論與實務

策略管理:理論與實務

本書內容的陳述主要以國內外已出版之書籍與論文作為論述依據,再加上作者以多年教學研究之經驗,靈活運用實務案例來說明策略管理的活動;提供實務界人士完備的理論應用基礎,對學術界人士來說則具有應用見...more

華泰文化

出版社訂閱