I enjoyed so much reading the marketing campaigns of mega brands in each chapter. They are examples to all marketers everywhere. You will see what is "emotional storytelling" and how it has made the big names different from other competitors.
Though I didn’t start working in the fashion industry, I am still aware of the power of storytelling in marketing these years and understand the long journey before building up a solid brand name. The knowledge that Dr. Wu has shared in the book is more than true.
If you are a fashion-lover, you will enjoy the beautiful stories in this book. If you a marketer, I'm 100% confident that you will see a new angle of marketing strategies, which is so unique, and you won't put it down until the last word.
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A must-read book in 2021 and 2022!!
... 看更多I enjoyed so much reading the marketing campaigns of mega brands in each chapter. They are examples to all marketers everywhere. You will see what is "emotional storytelling" and how it has made the big names different from other competitors.
Though I didn’t start working in the fashion industry, I am still aware of the power of storytelling in marketing these years and understand the long journey before building up a solid brand name. The knowledge that Dr. Wu has shared in the book is more than true.
If you are a fashion-lover, you will enjoy the beautiful stories in this book. If you a marketer, I'm 100% confident that you will see a new angle of marketing strategies, which is so unique, and you won't put it down until the last word.