Mr. Rifkin is an influential futurist. He has the ability to meet national leaders worldwide. He is a consultant in EU bureaucrats as well. Therefore, EU becomes a good paradigm for the demonstration of his ideas. Honestly, I expect highly on this book, but it turns out a bit disappointing. The whole book is better described as marketing booklet, not an inspiring title. Indeed, he shows us great ideas, but the structure is just not coherent. He seems to write whatever occurred to him.
He talks about his personal projects with prominent people. He applauded himself throughout the book. Giving miscellaneous data to support the arguments works okay. My biggest complain is the book doesn't entice you to read. It's fairly dry. You can skim through the whole book quickly and still get his points.
He emphasizes the upcoming trend of distributed capitalism. A nice example is the smart grid. Traditionally, the energy or power is managed centrally. It is not very efficient. In the future, he advocates the distribution of power management to households. Households become the basic unit to generate electricity. The smart gird will connect everyone. By some careful coordination, it's said the efficiency will enhance greatly and improve the living quality.
He centers on the energy mostly throughout the book. In addition, he talks about some mega trends that are actually making the world more connected. I like his grand ideas in fact. If you want to learn about how energy will reshape our future world, you will find the book inspiring. Others may find the arguments a bit vague, not knowing their meaning to us. Overall, it's an informative book, but less interesting.
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