The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more
Please Don’t Call Me: Graphic Design and Other Hang-ups features, for the first time, a massive collection of posters, l......more
A must-read for graphic design students and pros, this in-depth guide unlocks the power of negative space and typography......more
New approaches to the function design’s role to brand success In his new book, the award-winning author examines the val......more
From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to ......more
This is a celebration of the stunning graphic works that grace the streets and buildings of the cities and countryside i......more
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, id......more
The Creative Journey Behind the Design of Paris 2024 Each Olympic Games venue boasts a unique and distinctive identity, ......more
The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campai......more
Celebrate the ideas that defined the year in advertising. The Graphis Advertising Awards 2026 Annual showcases Platinum,......more
After the First World War, Interior Design emerged in Britain as a distinctive profession, one that used fresh eyes and ......more
Corporate storytelling for branding is an important tool for improving communication and developing a professional cultu......more
This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign......more
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more
This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, exe......more
Living in a time of instant access through electronic communication, it is hard to remember the importance of letters in......more
Drawing on a diverse array of service and design related thinkers and practitioners, this volume is a timely and critica......more
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more
In Hybrid: Curiosity in All Things, multidisciplinary design studio, Hybrid Design, explores the discipline of putting c......more
In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more
The world is in a constant state of crisis -- with brands right in the middle of it. Whether it is climate change, artif......more
The most powerful brands don’t just capture attention--they ignite change. Branding as a Cultural Force invites readers ......more
In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but ......more
On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into n......more
Alcoholic beverages are once again having a heyday, with countless new craft breweries, wineries and distilleries openin......more
In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you ......more
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest ......more
A reference work that comprehensively analyses basic graphic design principles, with 60 essential rules for creating uni......more
A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book abo......more
WAIL is the first book devoted exclusively to the pioneering album cover designers of Prestige Records, home to such mus......more
Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identi......more
Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identi......more
In a world obsessed with technology, our greatest advantage is the one thing we can’t automate: our humanity. The future......more
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the......more
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries ......more
The power of design for transformational change and innovation. As we transition from the Information Age into the Imagi......more
Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of......more
We live in a fast-paced digital world, and one thing is obvious--algorithms and data make the world go round, and have c......more
#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon-one that is deeply embedd......more
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries ......more
Next Level: Branding and Development Strategies Are you ready to stop blending in and finally stand out? For over 35 yea......more
Many iconic brands--like Rolex, BMW, Louis Vuitton, and the New York Yankees--use logos designed over 100 years ago. Tra......more
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and genera......more
A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communicati......more
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A collection of iconic designer Louise Fili’s illustrious logo designs for every letter in the alphabet, from restaurant......more
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Containing examples, interviews, and exercises, this book celebrates the benefits of working directly with small busines......more
The Art of Life presents the first golden age of Hungarian poster art, in an international context, which developed at t......more
Silver Award Winner, Nonfiction Book Awards 2025 In today’s fast-paced business world, remaining relevant and competitiv......more
This book provides a compelling overview of how stained glass can play a significant role in our visual culture and heri......more
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive yet conci......more
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence......more
This textbook provides a comprehensive overview of identity-based brand management based on current research. The author......more
LOST IN SPACE is a collection of marijuana baggie insert labels used in NYC in the 80’s. These labels were a curated ser......more
Estrus: Shovelin’ The Shit Since ’87 is the complete, as-yet-untold story of U.S. garage rock powerhouse Estrus Records,......more
This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpo......more
English architect and designer Halsey Ricardo (1854-1928) was a champion of craftsmanship and the Arts & Crafts movement......more
Build a Brand That Feels Like You Brand is more than a logo or color palette; it’s the foundation of everything you do. ......more
"Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Throu......more
"Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Throu......more
Discover how some of the world’s most iconic drinks brands came to life - or didn’t. Celebrated creative and marketing g......more
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are cr......more
Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 boo......more
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products.......more
Wie Designstudierende nachhaltig lernen Wie unterrichte ich Design? Warum ist das Zuhören so wichtig? Was können wir aus......more
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more
Containing examples, interviews, and exercises, this book celebrates the benefits of working directly with small busines......more
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of definin......more
Everything you need to know about nurturing a design dream. This book can help you to plan a "Design Education Journey".......more
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, provi......more
This illustrated book retraces the career of renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific ......more
"Universal Methods of Ethical Design is a collection of 100 ethics-focused design methods to help design practitioners a......more
In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northw......more
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This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal memb......more
The ideas that moved markets, shaped culture, and set a new creative standard. The Graphis Advertising Awards 2025 Annua......more
"Embark on another cosmic adventure and discover the striking artistry of NASA’s mission patches and logos. This beautif......more
The essential guide to the popular, beginner-friendly graphic design platform Canva For Dummies is a beautiful full-colo......more
Build Your Brand Universe is an action-oriented guide for founders and marketers who want to create magnetic, unforgetta......more
Showcases over 30 of Atelier Markgraph’s most outstanding works, ranging from art installations, museums, exhibitions, p......more
In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management ......more
This book examines the historical evolution from marking or branding products for ownership purposes to branding product......more
Learn expert design techniques from Barbara Tulissi, a seasoned designer and Canva coach - with without a Pro subscripti......more
From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories are compiled ......more
In today’s landscape, designers rely on digital templates to implement brand identities--fast, accurate, and easily upda......more
Businesses have been around for thousands of years-and so has the quest to unlock the secrets of lasting growth. After d......more
This book is a strategic, actionable guide for building brands that resonate and inspire. Organized into three parts-Lau......more
Artificial intelligence is revolutionizing the fun, challenging, and creative profession of graphic design. Whether you ......more
Discover the ever-changing, always challenging, and eternally creative profession of graphic design. This book will teac......more
DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conve......more
DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conve......more
- The world’s first tear-off calendar features 365 vinyl covers from both well-known and obscure musicians across all ge......more
- Explore the transformation of African-American music from its roots in the church to its secular emergence in the earl......more
- Dive into 366 absolute gems from the last four decades of hip-hop and rap, carefully selected from DJ MAD’s extensive ......more
In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify......more