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More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an......more

Please Don’t Call Me: Graphic Design and Other Hang-Ups

Please Don’t Call Me: Graphic Design and Other Hang-Ups

Please Don’t Call Me: Graphic Design and Other Hang-ups features, for the first time, a massive collection of posters, l......more

The Art of Designing a LOGO with a Negative Space in Mind

The Art of Designing a LOGO with a Negative Space in Mind

  • Ingram,出版日期:2026-06-30

A must-read for graphic design students and pros, this in-depth guide unlocks the power of negative space and typography......more

Shaping Brands: The New Basics

Shaping Brands: The New Basics

  • Ingram,出版日期:2026-05-05

New approaches to the function design’s role to brand success In his new book, the award-winning author examines the val......more

The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last

The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to ......more

The Little Book of French Signs

The Little Book of French Signs

This is a celebration of the stunning graphic works that grace the streets and buildings of the cities and countryside i......more

Transforming Gender Norms in Fashion: The Intersection of Gender, Culture, and Couture

Transforming Gender Norms in Fashion: The Intersection of Gender, Culture, and Couture

  • Ingram,出版日期:2026-04-22

This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, id......more

Olympic Games. the Design: Paris 2024

Olympic Games. the Design: Paris 2024

  • Ingram,出版日期:2026-04-21

The Creative Journey Behind the Design of Paris 2024 Each Olympic Games venue boasts a unique and distinctive identity, ......more

R/Ga by Design: Revolutionizing Film, Internet, Social and Beyond

R/Ga by Design: Revolutionizing Film, Internet, Social and Beyond

The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campai......more

Graphis Advertising Annual 2026

Graphis Advertising Annual 2026

Celebrate the ideas that defined the year in advertising. The Graphis Advertising Awards 2026 Annual showcases Platinum,......more

British Interior Design Since 1925: A Critical History

British Interior Design Since 1925: A Critical History

After the First World War, Interior Design emerged in Britain as a distinctive profession, one that used fresh eyes and ......more

Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication

Corporate Storytelling for Branding: The New Art and Science of Compelling Corporate Communication

Corporate storytelling for branding is an important tool for improving communication and developing a professional cultu......more

The Need to Rename Tech

The Need to Rename Tech

  • Ingram,出版日期:2026-02-23

This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign......more

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

  • Ingram,出版日期:2026-02-12

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation

Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation

This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, exe......more

Envelope Art: A Selection from the W.H. Chignell Collection: A Selection from the W.H. Chignell Collection

Envelope Art: A Selection from the W.H. Chignell Collection: A Selection from the W.H. Chignell Collection

Living in a time of instant access through electronic communication, it is hard to remember the importance of letters in......more

The Bloomsbury Handbook of Service Design: Plural Perspectives and a Critical Contemporary Agenda

The Bloomsbury Handbook of Service Design: Plural Perspectives and a Critical Contemporary Agenda

  • Ingram,出版日期:2026-01-22

Drawing on a diverse array of service and design related thinkers and practitioners, this volume is a timely and critica......more

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

  • Ingram,出版日期:2026-01-18

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to ma......more

Hybrid: Curiosity in All Things

Hybrid: Curiosity in All Things

In Hybrid: Curiosity in All Things, multidisciplinary design studio, Hybrid Design, explores the discipline of putting c......more

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more

Branding as a Cultural Force: Purpose, Responsibility, and Resonance

Branding as a Cultural Force: Purpose, Responsibility, and Resonance

The most powerful brands don’t just capture attention--they ignite change. Branding as a Cultural Force invites readers ......more

Tastefully Branded: A Guide to Branding and Design in Cafés, Restaurants and Eateries

Tastefully Branded: A Guide to Branding and Design in Cafés, Restaurants and Eateries

In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but ......more

Neonarratives: Building Brands for the Next Decades

Neonarratives: Building Brands for the Next Decades

On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into n......more

Bottoms Up!: Branding, Packaging and Label Design for Beer, Wine and Spirits

Bottoms Up!: Branding, Packaging and Label Design for Beer, Wine and Spirits

Alcoholic beverages are once again having a heyday, with countless new craft breweries, wineries and distilleries openin......more

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

Nation and Place Branding: An Applied Approach to Building the Image of Countries, Regions, and Cities

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence......more

Brands in the Age of AI

Brands in the Age of AI

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you ......more

Digital Gaming and the Advertising Landscape

Digital Gaming and the Advertising Landscape

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest ......more

Graphic Design Rules: Tips to Improve Your Designs

Graphic Design Rules: Tips to Improve Your Designs

  • Ingram,出版日期:2025-11-18

A reference work that comprehensively analyses basic graphic design principles, with 60 essential rules for creating uni......more

Designing with Colour. Colour Gradients in Graphic Design

Designing with Colour. Colour Gradients in Graphic Design

  • Ingram,出版日期:2025-11-18

A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book abo......more

Wail: The Visual Language of Prestige Records

Wail: The Visual Language of Prestige Records

WAIL is the first book devoted exclusively to the pioneering album cover designers of Prestige Records, home to such mus......more

The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-War Britain

The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-War Britain

Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identi......more

The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-War Britain

The Development of Corporate Design: Brand Identity, Graphic Design and Professionalism in Post-War Britain

Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identi......more

Pixels and Purpose

Pixels and Purpose

In a world obsessed with technology, our greatest advantage is the one thing we can’t automate: our humanity. The future......more

Marketing in a Hyper-Digital Age: Six Pillars of Strategic Brand Marketing in an AI-Powered World

Marketing in a Hyper-Digital Age: Six Pillars of Strategic Brand Marketing in an AI-Powered World

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the......more

The Evolution of Luxury Brands, Volume II: Society, Technology, and Context

The Evolution of Luxury Brands, Volume II: Society, Technology, and Context

  • Ingram,出版日期:2025-10-18

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries ......more

Designing the X

Designing the X

The power of design for transformational change and innovation. As we transition from the Information Age into the Imagi......more

The Meaning of Branded Objects: Why Some Things Matter More Than Others

The Meaning of Branded Objects: Why Some Things Matter More Than Others

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of......more

Codecrafted: Generative Design in Branding

Codecrafted: Generative Design in Branding

  • Ingram,出版日期:2025-10-07

We live in a fast-paced digital world, and one thing is obvious--algorithms and data make the world go round, and have c......more

#Barbie and Social Media: Digital Discourses and Mattel’s Celebrity Doll

#Barbie and Social Media: Digital Discourses and Mattel’s Celebrity Doll

  • Ingram,出版日期:2025-10-02

#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon-one that is deeply embedd......more

The Evolution of Luxury Brands, Volume I: Industries and Markets

The Evolution of Luxury Brands, Volume I: Industries and Markets

  • Ingram,出版日期:2025-10-02

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries ......more

Next Level: Branding and Development Strategies

Next Level: Branding and Development Strategies

Next Level: Branding and Development Strategies Are you ready to stop blending in and finally stand out? For over 35 yea......more

LOGO Beginnings. LOGO Modernism. 45th Ed.

LOGO Beginnings. LOGO Modernism. 45th Ed.

Many iconic brands--like Rolex, BMW, Louis Vuitton, and the New York Yankees--use logos designed over 100 years ago. Tra......more

B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and genera......more

Shapes

Shapes

  • Ingram,出版日期:2025-09-16

A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communicati......more

100 Logos: A to Z

100 Logos: A to Z

A collection of iconic designer Louise Fili’s illustrious logo designs for every letter in the alphabet, from restaurant......more

Designing for Local Communities: A Guide to Freelancing and Empowering Groups in Your Neighborhood

Designing for Local Communities: A Guide to Freelancing and Empowering Groups in Your Neighborhood

Containing examples, interviews, and exercises, this book celebrates the benefits of working directly with small busines......more

The Art of Life: Art Nouveau Posters and Visual Culture of the Hungarian Secession (1895-1914)

The Art of Life: Art Nouveau Posters and Visual Culture of the Hungarian Secession (1895-1914)

The Art of Life presents the first golden age of Hungarian poster art, in an international context, which developed at t......more

Transformation, Designed: [ ]Evolution Within

Transformation, Designed: [ ]Evolution Within

Silver Award Winner, Nonfiction Book Awards 2025 In today’s fast-paced business world, remaining relevant and competitiv......more

Illuminating Stained Glass: Creativity, Conservation and Craft at Barley Studio

Illuminating Stained Glass: Creativity, Conservation and Craft at Barley Studio

This book provides a compelling overview of how stained glass can play a significant role in our visual culture and heri......more

A History of Brands: Origins of Consumer Markets

A History of Brands: Origins of Consumer Markets

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands. In this comprehensive yet conci......more

Gen Z’s Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

Gen Z’s Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

  • Ingram,出版日期:2025-07-22

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence......more

Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Controlling

Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Controlling

This textbook provides a comprehensive overview of identity-based brand management based on current research. The author......more

Lost in Space: New York City Weed Labels of the ’80s

Lost in Space: New York City Weed Labels of the ’80s

  • Ingram,出版日期:2025-07-08

LOST IN SPACE is a collection of marijuana baggie insert labels used in NYC in the 80’s. These labels were a curated ser......more

Estrus: Shovelin’ the Shit Since ’87

Estrus: Shovelin’ the Shit Since ’87

Estrus: Shovelin’ The Shit Since ’87 is the complete, as-yet-untold story of U.S. garage rock powerhouse Estrus Records,......more

Fashion Marketing: The Contemporary Marketing Mix

Fashion Marketing: The Contemporary Marketing Mix

  • Ingram,出版日期:2025-07-05

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpo......more

Halsey Ricardo: A Life in Arts and Crafts

Halsey Ricardo: A Life in Arts and Crafts

English architect and designer Halsey Ricardo (1854-1928) was a champion of craftsmanship and the Arts & Crafts movement......more

Brand Strategy: Lay the Foundation for a Purpose-Driven Business

Brand Strategy: Lay the Foundation for a Purpose-Driven Business

Build a Brand That Feels Like You Brand is more than a logo or color palette; it’s the foundation of everything you do. ......more

Shaping a Designedup Organisation: The Journey to Design Maturity

Shaping a Designedup Organisation: The Journey to Design Maturity

"Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Throu......more

Shaping a Designedup Organisation: The Journey to Design Maturity

Shaping a Designedup Organisation: The Journey to Design Maturity

"Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Throu......more

"That Sh*t Will Never Sell!" Colour Edition: The Story of the Men Who Sold The World What it Didn’t Know it Wanted. Again and Again

Discover how some of the world’s most iconic drinks brands came to life - or didn’t. Celebrated creative and marketing g......more

The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are cr......more

Flexible Visual Systems: The Fvs Atlas

Flexible Visual Systems: The Fvs Atlas

Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 boo......more

Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand

Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products.......more

Teaching Graphic Design: Approaches, Insights, the Role of Listening and 24 Interviews with Inspirational Educators

Teaching Graphic Design: Approaches, Insights, the Role of Listening and 24 Interviews with Inspirational Educators

  • Ingram,出版日期:2025-05-31

Wie Designstudierende nachhaltig lernen Wie unterrichte ich Design? Warum ist das Zuhören so wichtig? Was können wir aus......more

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

Digital Marketing Strategies for Value Co-Creation 2e: Models and Approaches for Online Brand Communities

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online......more

Designing for Local Communities: A Guide to Freelancing and Empowering Groups in Your Neighborhood

Designing for Local Communities: A Guide to Freelancing and Empowering Groups in Your Neighborhood

Containing examples, interviews, and exercises, this book celebrates the benefits of working directly with small busines......more

In One Word: The Power of Razor-Sharp Brand Positioning to Lower Costs and Improve Results

In One Word: The Power of Razor-Sharp Brand Positioning to Lower Costs and Improve Results

"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of definin......more

From Sketch to Success: What Parents Need To Know About A Career In Design - A Roadmap To Nurturing a Design Dream

From Sketch to Success: What Parents Need To Know About A Career In Design - A Roadmap To Nurturing a Design Dream

Everything you need to know about nurturing a design dream. This book can help you to plan a "Design Education Journey".......more

Yin Jiulong: Digging the Past to Design the Future

Yin Jiulong: Digging the Past to Design the Future

  • Ingram,出版日期:2025-04-08

This illustrated book retraces the career of renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific ......more

Strategic Brand Management, 4th Edition

Strategic Brand Management, 4th Edition

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the Kellogg School of Management at Northw......more

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

  • Ingram,出版日期:2025-03-11

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal memb......more

Graphis Advertising Annual 2025

Graphis Advertising Annual 2025

The ideas that moved markets, shaped culture, and set a new creative standard. The Graphis Advertising Awards 2025 Annua......more

Space: The Mission Patches: Art about NASA

Space: The Mission Patches: Art about NASA

"Embark on another cosmic adventure and discover the striking artistry of NASA’s mission patches and logos. This beautif......more

Canva for Dummies

Canva for Dummies

The essential guide to the popular, beginner-friendly graphic design platform Canva For Dummies is a beautiful full-colo......more

Build Your Brand Universe: Crafting a Unique World People Can’t Ignore

Build Your Brand Universe: Crafting a Unique World People Can’t Ignore

Build Your Brand Universe is an action-oriented guide for founders and marketers who want to create magnetic, unforgetta......more

Encounters by Design: Strategies for Spatial Stories

Encounters by Design: Strategies for Spatial Stories

Showcases over 30 of Atelier Markgraph’s most outstanding works, ranging from art installations, museums, exhibitions, p......more

Strategic Brand Management, 4th Edition

Strategic Brand Management, 4th Edition

In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management ......more

From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing

From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing

This book examines the historical evolution from marking or branding products for ownership purposes to branding product......more

Canva Cookbook: Unlock the full potential of Canva with practical recipes for creating stunning visuals effortlessly

Canva Cookbook: Unlock the full potential of Canva with practical recipes for creating stunning visuals effortlessly

Learn expert design techniques from Barbara Tulissi, a seasoned designer and Canva coach - with without a Pro subscripti......more

Words to Win by: The Slogans, Logos, and Designs of America’s Presidential Elections: Updated Edition

Words to Win by: The Slogans, Logos, and Designs of America’s Presidential Elections: Updated Edition

  • Ingram,出版日期:2025-01-07

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories are compiled ......more

Manuals: Design and Identity Guidelines

Manuals: Design and Identity Guidelines

  • Ingram,出版日期:2025-01-07

In today’s landscape, designers rely on digital templates to implement brand identities--fast, accurate, and easily upda......more

Does Your Business Show Up Or Stand Out?: How Better Experiences By Design Spur Growth

Does Your Business Show Up Or Stand Out?: How Better Experiences By Design Spur Growth

Businesses have been around for thousands of years-and so has the quest to unlock the secrets of lasting growth. After d......more

Use Design To Design Change

Use Design To Design Change

This book is a strategic, actionable guide for building brands that resonate and inspire. Organized into three parts-Lau......more

Modern Graphic Design with AI

Modern Graphic Design with AI

Artificial intelligence is revolutionizing the fun, challenging, and creative profession of graphic design. Whether you ......more

Modern Graphic Design with AI

Modern Graphic Design with AI

Discover the ever-changing, always challenging, and eternally creative profession of graphic design. This book will teac......more

The Art of Vinyl Covers 2025

The Art of Vinyl Covers 2025

- The world’s first tear-off calendar features 365 vinyl covers from both well-known and obscure musicians across all ge......more

The Art of Soul Covers

The Art of Soul Covers

- Explore the transformation of African-American music from its roots in the church to its secular emergence in the earl......more

The Art of Hip Hop Covers: Best-Of Collection

The Art of Hip Hop Covers: Best-Of Collection

- Dive into 366 absolute gems from the last four decades of hip-hop and rap, carefully selected from DJ MAD’s extensive ......more

Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify......more

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