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The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether yo......more

Creative Value Chains: Rethinking Value Distribution and Copyright Distributive Justice

Creative Value Chains: Rethinking Value Distribution and Copyright Distributive Justice

Creative industries are increasingly dominated by digital platforms, yet the distribution of value within these sectors,......more

Digitalized Companies: How to Succeed with Digital Transformation in Your Organization

Digitalized Companies: How to Succeed with Digital Transformation in Your Organization

The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for di......more

The Development of Cross-Border E-Commerce: Evidence from China and Central Asian Countries

The Development of Cross-Border E-Commerce: Evidence from China and Central Asian Countries

This book takes the analysis on the development of cross-border e-commerce between China and Central Asian countries in ......more

The 10-Hour Work Month: Automate Your Work so You Can Get Rich Doing Less

The 10-Hour Work Month: Automate Your Work so You Can Get Rich Doing Less

Break free from the traditional work week with this guide to creating a digital trade empire. Break Free From Your 9–5 a......more

The Platformisation of Consumer Culture: A Digital Methods Guide

The Platformisation of Consumer Culture: A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using d......more

Business Transformation and Digital Innovation in the Service Sector

Business Transformation and Digital Innovation in the Service Sector

  • Ingram,出版日期:2025-11-17

Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation......more

Handbook of E-Commerce in China

Handbook of E-Commerce in China

  • Ingram,出版日期:2025-10-09

The book aims to help readers comprehensively understand the concepts, principles and practical applications of e-commer......more

Negative and Positive Effects of Rejections in Online Product Testing Programs

Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test prod......more

Google Analytics 4: The Practical Guide

Google Analytics 4: The Practical Guide

"Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA......more

Business Valuation Across the Industry Life Cycle: A Quantitative Study Focusing on Internet-Enabled Businesses

Business Valuation Across the Industry Life Cycle: A Quantitative Study Focusing on Internet-Enabled Businesses

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shi......more

Applications of Blockchain Technology in E-Business Value Chains

Applications of Blockchain Technology in E-Business Value Chains

Blockchain Technology (BCT) is explored as a substantial part of the next generation of the Internet affecting business ......more

Innovation Through Research and Development: Strategies for Success

Innovation Through Research and Development: Strategies for Success

This book comprehensively covers various aspects of research and development (R&D). Intended for a classroom or professi......more

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Based on the classic adverse selection model, this book sets up the cyber "lemons" market model and analyzes the basic r......more

Amazon KDP Algorithm: Genres, Formats, and Key Success Factors

Amazon KDP Algorithm: Genres, Formats, and Key Success Factors

Unraveling the Book Imagine a colossal digital marketplace where millions of titles compete for the fleeting attention o......more

Harnessing Digital Transformation for Good: Asian Development Policy Report 2025

Harnessing Digital Transformation for Good: Asian Development Policy Report 2025

This publication highlights tailored policies to harness digital transformation in accelerating inclusive and sustainabl......more

The Future of E-Commerce: Innovations and Developments

The Future of E-Commerce: Innovations and Developments

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In ......more

The Era of New Services: New Services, New Infrastructure and Service Rules for the Future Society

The Era of New Services: New Services, New Infrastructure and Service Rules for the Future Society

This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a rob......more

Effective UX Design Strategies: A practical guide to human-centered design and agile UX implementation (English Edition)

Effective UX Design Strategies: A practical guide to human-centered design and agile UX implementation (English Edition)

DESCRIPTION Effective design, from physical to digital systems, continually evolves, demanding strategic approaches to c......more

AI in the Middle East for Growth and Business: A Transformative Force

AI in the Middle East for Growth and Business: A Transformative Force

  • Ingram,出版日期:2025-02-11

This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the b......more

Multi-Criteria Evaluation of Assortment and Suppliers in E-Commerce: Operational Efficiency and Advantage

Multi-Criteria Evaluation of Assortment and Suppliers in E-Commerce: Operational Efficiency and Advantage

In a rapidly changing e-commerce environment, effective supplier selection and inventory management are critical to main......more

Guarding Your Online Store A Comprehensive Guide to Ecommerce Fraud Prevention

Guarding Your Online Store A Comprehensive Guide to Ecommerce Fraud Prevention

Discover essential strategies to safeguard your ecommerce business from fraud. This guide covers best practices for iden......more

Software Productivity with Go: Learning Golang for real-world development (English Edition)

Software Productivity with Go: Learning Golang for real-world development (English Edition)

DESCRIPTION This book is a comprehensive guide to mastering Golang, one of the most efficient and developer-friendly pro......more

Information Discovery in E-commerce

Information Discovery in E-commerce

Electronic commerce, or e-commerce, is the online buying and selling of goods and services, or the transmitting of funds......more

Love Letters Tied to Bricks: Pitfalls of Presentations as Professional Communication

Love Letters Tied to Bricks: Pitfalls of Presentations as Professional Communication

U.S. Department of Defense (DoD) briefings often are visually and textually brick-like in their information density and ......more

Digital Management to Shape the Future: Proceedings of the 3rd International Scientific-Practical Conference (Ispc 2023)

Digital Management to Shape the Future: Proceedings of the 3rd International Scientific-Practical Conference (Ispc 2023)

  • Ingram,出版日期:2024-11-24

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organize......more

How Digital Intelligence Drives Business Growth

How Digital Intelligence Drives Business Growth

  • Ingram,出版日期:2024-11-24

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. I......more

Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

  • Ingram,出版日期:2024-10-15

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring co......more

Organisation Management in the Digital Economy: Globalization Challenges

Organisation Management in the Digital Economy: Globalization Challenges

The book highlights the essence of information technology in the modern digital world in relation to improvements and th......more

Digitalization: Contexts, Roles, and Outcomes

Digitalization: Contexts, Roles, and Outcomes

Digitalization is simply a system relying on digital technologies to create, to conduct and, potentially, to expand a bu......more

Electronic Institutions and Their Applications

Electronic Institutions and Their Applications

  • Ingram,出版日期:2024-09-28

Electronic institutions (EIs), the computational analog of conventional institutions, coordinate the interactions of sof......more

Multi-Variant User Interfaces in E-Commerce: A Practical Approach to Ui Personalization

Multi-Variant User Interfaces in E-Commerce: A Practical Approach to Ui Personalization

This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behavio......more

E-Business Essentials: Building a Successful Online Enterprise

E-Business Essentials: Building a Successful Online Enterprise

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for ......more

8 Figure Owner: How Our Clients Are Building World-Class Ecommerce Brands

8 Figure Owner: How Our Clients Are Building World-Class Ecommerce Brands

We’ve all seen the statistic that 90% of ecommerce businesses fail. But why? And what sets those who struggle apart from......more

Think in Recursion in Algorithmic Programming: Write recursive computer algorithms to solve complex problems (English Edition)

Think in Recursion in Algorithmic Programming: Write recursive computer algorithms to solve complex problems (English Edition)

DESCRIPTION Recursion, a fundamental programming concept, empowers developers to solve complex problems elegantly and ef......more

Full-Stack IOS Development with Swift and Vapor

Full-Stack IOS Development with Swift and Vapor

This comprehensive book combines the strengths of Swift, the Vapor framework, and iOS development to create dynamic, ful......more

Selected Papers from the 10th International Conference on E-Business and Applications 2024

Selected Papers from the 10th International Conference on E-Business and Applications 2024

  • Ingram,出版日期:2024-08-09

This book brings together original, peer-reviewed research papers from the 2024 10th International Conference on E-Busin......more

Strategies for e-Service, e-Governance, and Cybersecurity: Challenges and Solutions for Efficiency and Sustainability

Strategies for e-Service, e-Governance, and Cybersecurity: Challenges and Solutions for Efficiency and Sustainability

  • Ingram,出版日期:2024-07-08

Provides an introduction to and overview of cyber security in e-services and e-governance systems. The volume presents a......more

Securing Networks with ELK Stack: Building zero trust network defense (English Edition)

Securing Networks with ELK Stack: Building zero trust network defense (English Edition)

Strengthening networks, redefining security: ELK Stack leading the charge DESCRIPTION Step into the dynamic world of zer......more

Functional Programming with Go: Functional design and implementation in Go (English Edition)

Functional Programming with Go: Functional design and implementation in Go (English Edition)

Crafting elegant and efficient solutions! KEY FEATURES ● Learn core functional programming (FP) concepts and their advan......more

Innovation Through Research and Development: Strategies for Success

Innovation Through Research and Development: Strategies for Success

This book comprehensively covers various aspects of research and development (R&D). Intended for a classroom or professi......more

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Trust Management in the Chinese E-Commerce Market: Based on the Perspective of the Adverse Selection

Based on the classic adverse selection model, this book sets up the cyber "lemons" market model and analyzes the basic r......more

Digital Business and Electronic Commerce: Strategy, Business Models and Technology

Digital Business and Electronic Commerce: Strategy, Business Models and Technology

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the founda......more

DozerDog Domination: The Ultimate Guide to Building an Online Empire

DozerDog Domination: The Ultimate Guide to Building an Online Empire

For ambitious individuals, driven entrepreneurs, and those who are ready to escape the rat race, "DozerDog Domination" i......more

Digital and Technological Solutions: Exploring the Foundations of Digitization

Digital and Technological Solutions: Exploring the Foundations of Digitization

Introducing a groundbreaking textbook specifically tailored for the newly designed course "Digital and Technological Sol......more

Innovation of Digital Economy: Cases from China

Innovation of Digital Economy: Cases from China

  • Ingram,出版日期:2024-05-25

This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern,......more

The Spatial Revolution - AI and Spatial Computing - What happens next?: Unleashing Digital Dimensions

The Spatial Revolution - AI and Spatial Computing - What happens next?: Unleashing Digital Dimensions

Dive into the Future with "The Spatial Revolution": Your Gateway to Understanding Spatial Computing! Are you ready to st......more

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

New York Times and USA Today Bestseller “One thing I ve learned being around Gary for the last decade is that when he ......more

Digital Transformation in the Viral Age: 21st Workshop on E-Business, Web 2022, Copenhagen, Denmark, December 10, 2022, Revised Selected Papers

Digital Transformation in the Viral Age: 21st Workshop on E-Business, Web 2022, Copenhagen, Denmark, December 10, 2022, Revised Selected Papers

  • Ingram,出版日期:2024-05-21

This book constitutes revised selected papers from the 21st Workshop on e-Business, WeB 2022, which took place virtually......more

The Platformisation of Consumer Culture: A Digital Methods Guide

The Platformisation of Consumer Culture: A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using d......more

Mastering WooCommerce - Second Edition: Build, customize, and launch a complete e-commerce website with WooCommerce from scratch

Mastering WooCommerce - Second Edition: Build, customize, and launch a complete e-commerce website with WooCommerce from scratch

Elevate your e-commerce journey with this comprehensive guide covering installation, product setup, sales management, PO......more

The Future of E-Commerce: Innovations and Developments

The Future of E-Commerce: Innovations and Developments

The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In ......more

WordPress WooCommerce

WordPress WooCommerce

Create a webshop with WooCommerce. This book is for anyone who wants to create a webshop without technical knowledge. In......more

The 9-Step Ecommerce Business Guide: How To Create, Find Products & Automate An Online Business: Avoid Mistakes That Cost Time & Money

The 9-Step Ecommerce Business Guide: How To Create, Find Products & Automate An Online Business: Avoid Mistakes That Cost Time & Money

Discover how to build an online business without breaking the bank. Do you feel shackled to heavy financial debt? Do you......more

Recommender Systems in Fashion and Retail: Proceedings of the Fourth Workshop at the Recommender Systems Conference (2022)

Recommender Systems in Fashion and Retail: Proceedings of the Fourth Workshop at the Recommender Systems Conference (2022)

  • Ingram,出版日期:2024-03-03

This book includes the proceedings of the fourth workshop on recommender systems in fashion and retail (2022), and it ai......more

The Era of New Services: New Services, New Infrastructure and Service Rules for the Future Society

The Era of New Services: New Services, New Infrastructure and Service Rules for the Future Society

This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a rob......more

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