The digital transformation of the past fifty years has been widely chronicled, but the story of how the book industry we......more
The digital transformation of the past fifty years has been widely chronicled, but the story of how the book industry we......more
Direct, evidence-driven, and refreshingly honest, Get Found is the blueprint for conquering Google without wasting a dol......more
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greec......more
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Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab ......more
Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab ......more
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This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more
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Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the ma......more
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textboo......more
What makes an advertisement truly effective? "True advertising is only ’salesmanship on paper.’ When it is anything less......more
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