Sprint

在這個時時準備衝刺的時代，該如何在最短時間內、以最少的成本，擬定未來戰略？
我們需要多久時間，釐清一個創意的可行性？
答案是：只要5個工作天！

 

　　Now there's a surefire way to answer these important questions: the sprint. Created by three partners at Google Ventures, the sprint is a unique five-day process aimed at helping businesses to deliver the best results in the least time, allowing the business to move on to the next level. Initially tried and tested on everything from Google Search to Chrome to Google X, the sprint is a 'greatest hits' of business strategy, innovation, behaviour science and design thinking - packaged into a battle-tested process that any team can use. 

 

　　Sprint is about arming your business with a process to get problems solved by short-circuiting the endless debate cycle, avoiding groupthink and utilising the people, knowledge and tools that every team already has. It's a programme for companies across industry - mobile, e-commerce, healthcare, finance and more. And it's for groups of any size, from small startups to Fortune 100s, from teachers to non-profits - anyone who has a big opportunity, problem, or idea, and who needs to get answers today.

 

作者簡介

 

Jake Knapp

 

　　Jake is a designer and facilitator. He created Google Ventures' sprint process and has run over 100 sprints with startups like Medium, Nest, AngelList and Flatiron Health. He's presented his process to business students at Stanford, UC-Berkeley and Columbia University. Previously, Jake was a design vigilante at Google, leading sprints for everything from Gmail to Google X to Chrome. Jake also started a '20% project' that became Google Hangouts. Long ago, Jake grew up on a rural island in Washington State, began his design career at Oakley and led product design on Microsoft Encarta. He is currently one of the world's tallest designers.

 

John Zeratsky

 

　　John is a designer and writer who has worked on consumer, enterprise and medical software products. He worked on the YouTube redesign in 2011 and helped create FeedBurner, which Google acquired in 2007. At Google Ventures, John has spent the last four years mastering how startups use design successfully. He's personally worked with more than 50 companies, including Pocket, Blue Bottle Coffee, RetailMeNot and Foundation Medicine. His focus is on using design to validate business assumptions like market opportunity, value proposition, marketing strategy and new product adoption. Previously, John ran a small design agency, designed a daily newspaper, and taught sailing. He studied journalism at the University of Wisconsin. He lives in San Francisco with his wife.

 

Braden Kowitz

 

　　Braden is a designer, prototyper and storyteller. He founded Google Ventures' design team in 2009 and pioneered the role of 'design partner' at a VC firm. He has worked with close to 200 startups, providing hands-on design support from interaction design, to hiring, to team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends. Braden started his career building virtual reality simulators at the Beckman Institute and interactive visualisations at Lucent Technologies. Braden studied Computer Science at the University of Illinois and Human-Computer Interaction at Carnegie Mellon.